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Hackathons

How smart businesses are using hackathons to grow

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A presentation from Simply Business on how the hackathon format is producing great results.

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Page 1: How smart businesses are using hackathons to grow

Hackathons

Page 2: How smart businesses are using hackathons to grow

Agenda1. How we do

hackathons at Simply Business

2. What has Simply Business achieved with hackathons

3. How you can start doing hackathons

Page 3: How smart businesses are using hackathons to grow

About Simply Business• UK’s largest business

insurance broker• A tech company in

the insurance business

• Tech team of 30• Offices in London and

Northampton

Page 4: How smart businesses are using hackathons to grow

Hackathons at Simply BusinessTwo formats of hackathon:• All company• Continuous

Why have two formats?

Page 5: How smart businesses are using hackathons to grow

All Company Hackathon

Page 6: How smart businesses are using hackathons to grow

All Company HackathonGoals:• Bring people

together• Try lots of ideas• Work on whatever

you like• Engage people• Have some fun

Page 7: How smart businesses are using hackathons to grow

All Company HackathonFormat:• Announce one week

prior• Pitch meeting one

day prior• Two days of hacking• Demo meeting• Winner by vote gets

prize

Page 8: How smart businesses are using hackathons to grow

Continuous Hackathon

Page 9: How smart businesses are using hackathons to grow

Continuous HackathonGoals:• Quickly try out

radical ideas• Work on a passion

project• Give otherwise quiet

people opportunities to shine

Page 10: How smart businesses are using hackathons to grow

Continuous HackathonFormat:• Pitches heard

fortnightly at the all hands meeting

• Vote for pitch• Lasts for two weeks• Option to re-pitch

Page 11: How smart businesses are using hackathons to grow

What Have We Achieved?

Page 12: How smart businesses are using hackathons to grow
Page 13: How smart businesses are using hackathons to grow
Page 14: How smart businesses are using hackathons to grow
Page 15: How smart businesses are using hackathons to grow

How Can You Hackathon?

Page 16: How smart businesses are using hackathons to grow

All Company Hackathon• Budget for pizza,

beer, kit, prizes• Involve everyone• Pause day to day

work• Choose what you

work on• Working alone is

okay• Anyone can pitch

anything

Page 17: How smart businesses are using hackathons to grow

Continuous Hackathon• Provide support for

writing pitches• Company votes on

pitch after Q & A• Bring in the right

people• Two weeks with no

distractions, holidays

• Hacked code goes live (but don’t break anything!)

Page 18: How smart businesses are using hackathons to grow

Hackathon: Word to the WiseApps:• Will be unfinished• No direct application

to your business

Post hackathon:• Have a plan

Hackathon is not backdoor prioritisation!

Page 19: How smart businesses are using hackathons to grow

Q & AWho has tried hackathons?

What would prevent you from trying a hackathon?