Slides for Blog World Expo Oct 2010

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Hi there. October 2010

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I’m John CaplanFounder of OpenSkyformer CEO Ford Models & President of About.com Network

john@shopopensky.com

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I BELIEVE WE SHOULD ALL CREATE MORE VALUE THAN WE TAKE

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THE TOOLS OF THE INFORMATION ECONOMY GIVE US THE OPTION TO BE SELF-RELIANT

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WE NOW HAVE THE POWER TO MAKE OUR OWN SCHEDULES, TO LIVE OUR PASSION, TO MAKE MONEY DOING WHAT WE LOVE

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TO BE INDEPENDENT AND SUPPORT THE LITTLE GUY, THE RISK TAKER, THE INCONOCLAST

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this is you.

Me

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How you interact with friends.

Me

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How you entertain.

Me

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How you share information.

Me

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How you publish.

Me

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platform tools put you at the center of relationship economy.

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THEY ARE FREE AND MAKE YOU VERY POWERFUL

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THE SOURCE OF YOUR POWER IS THE ENGAGEMENT OF YOUR COMMUNITY

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PEOPLE TRUST YOU.

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PEOPLE TRUST YOU.BE HONEST. DON’T SELL YOUR POV.BE TRANSPARENT.

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HOW CAN YOU MAKE MONEY?

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ADS FROM GOOGLE?

AD NETWORK?

AFFILIATE LINKS?

SUBSCRIPTIONS?

COMMERCE?

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ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK?

AFFILIATE LINKS?

SUBSCRIPTIONS?

COMMERCE?

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ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS?

SUBSCRIPTIONS?

COMMERCE?

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ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS? KIDNAP YOUR RELATIONSHIPS

SUBSCRIPTIONS?

COMMERCE?

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ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS? KIDNAP YOUR RELATIONSHIPS

SUBSCRIPTIONS? SIPS VS. MEALS

COMMERCE?

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ADS FROM GOOGLE? NOT ENOUGH DOUGH

AD NETWORK? LOW CPMS AND IMPLIED ENDORSEMENT

AFFILIATE LINKS? KIDNAP YOUR RELATIONSHIPS

SUBSCRIPTIONS? SIPS VS. MEALS

COMMERCE? YES. DIRECT TO FAN ENGAGEMENT

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THE BEST BUSINESS TO BE IN IS A DIRECT RELATIONSHIP WITH YOUR AUDIENCE.

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WHY?

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OPPORTUNITY!

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WOW.YOU DRIVE $1.5 TRILLION OF TRANSACTIONS (FOR OTHER BUSINESSES)

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What is your opportunity?

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Curate the world.

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Freedom. Independence.

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What does this mean for brands?

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BRANDS KNOW THAT YOU’RE EITHER AN APOSTLE OR A TERRORIST

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Engage apostles

Consumers are 500% more likely to buy something recommended by someone they trust

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500 mm people on Facebook

150 mm on Twitter

2 bn videos watched daily on YouTube

3.7 mm “mommy blogs”

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Democratization of commerce is here.

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Facebook: likes help FB sell more targeted ads.Polyvore: creativity becomes ad $MyLikes: better, but only CPM’sOpenSky: your customer, your commerce, your $

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Over 6,000 people today, growing daily…

Lo Bosworth Alicia Silverstone Jessica Seinfeld

Tosca Reno

Time Out New York

Marcus Samuelsson

Natalia Rose Sophie Uliano Lucky Magazine Alissa Cohen

Manouschka Guerrier Vital Juice

Debbie Lee Frank Fontana

EcoStiletto

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what people are saying.

“OpenSky may have cracked the code for web publishers and small e-tailers, delivering profits to both while helping consumers with a pain-free shopping experience.” – Fast Company

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how it works.

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how it works.

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how it works:

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how it works.

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how it works.

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how it works.

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how it works.

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how it works.

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Thank You!John CaplanFounderjohn@shopopensky.com