Skyline Indy's Get Socialized June 2010 (Power Point Version)

Welcome to Get Socialized

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their

audience in an interactive and relevant manner through any mobile device or network.

Worldwide spending in mobile Worldwide spending in mobile media is expected to grow to media is expected to grow to $24B by 2013$24B by 2013

Over 275 Million US mobile subscribers

The average mobile user has The average mobile user has their mobile device within arms their mobile device within arms reach for up to 22 hours a dayreach for up to 22 hours a day

Over 80% of US mobile subscribers use text messaging, with over 50% texting daily

Mobile MarketMobile Market

Four mobile phones are sold for Four mobile phones are sold for every PC soldevery PC sold.

94% of text messages are read 94% of text messages are read within 4 minutes versus 48 hours within 4 minutes versus 48 hours for e-mail.for e-mail.

The average U.S. mobile phone The average U.S. mobile phone subscriber sends and receives subscriber sends and receives more text messages than voice more text messages than voice calls calls

Mobile marketing campaigns are Mobile marketing campaigns are achieving response rates greater achieving response rates greater than 25%than 25%

Mobile MarketMobile Market

Delivery MethodsSMS/MMS Texting2D BarcodeImage Recognition

Mobile WebsiteMobile version of .com site

Mobile Micro SiteCampaign specific mobile site

Mobile AdvertisingAdvertise on the mobile web and in app.Monetize your mobile site by allowing on site mobile advertising.

Mobile Search

App DevelopmentIPhone, Google, Blackberry etc.

Augmented Realityto superimpose graphics, audio and other sensory enhancements over a real-world environment in real time.

Mobile Marketing Components

Define your Strategy

Like any component of the marketing mix, it is important for mobile marketing to play a strategic role linked to clear objectives.

Targeted and Valuable

Mobile marketing is most effective when content is targeted and relevant to the user. Don’t over communicate.

Learn the boundaries

Understand the limitations of various devices and the penetration and adoption of technologies that enable communications.

Treat it as a unique medium

Mobile users engage with and consume content differently than with other mediums. Mobile content is micro content—consumed in small pieces. Users won’t navigate through seven levels to get to the content they want and need.

Give users a choice

Ask for and obtain consent via opt-in for all messaging programs. The ability to opt-out is necessary.

Keep it secure

Mobile marketers must implement reasonable procedures to protect user information.

Mobile Best Practices

Exhibitor (pre-show)Exhibitor (pre-show)

Visit us at the NAB show! April 10-15 2010, Las Vegas

About Canon

Booth Location

New Product Images

ImageRUNNER Video

Tell us For a Chance to Win!

Request Follow Up

Forward to a friend’s mobile

Exhibitor Mobile SiteExhibitor Mobile Site

During Show During Show – Exhibitors use the – Exhibitors use the mobile channel to increase mobile channel to increase interaction with attendees and interaction with attendees and improve lead generationimprove lead generation

Text To WinText To Win – Drive booth traffic and – Drive booth traffic and engage consumer with product or engage consumer with product or brand.brand.

Welcome to Canon Mobile!

About Canon

Booth Location

New Product Images

ImageRUNNER Video

Tell us For a Chance to Win!

Request Follow Up

Locate Store

Forward to a friend’s mobile

Exhibitor Mobile SiteExhibitor Mobile Site

Canon U.S.A., Inc., headquartered in non U.S.A., Inc., headquartered in Lake Success, New York, is a leader in Lake Success, New York, is a leader in professional business, consumer and professional business, consumer and industrial imaging equipment.industrial imaging equipment.Our extensive product line and digital Our extensive product line and digital solutions enable solutions enable businessesbusinesses and and consumers consumers worldwide to capture, store, worldwide to capture, store, and distribute information. and distribute information. Canon products include color and B/W Canon products include color and B/W copierscopiers, , printersprinters, , image filing systemsimage filing systems, , facsimilefacsimile, , camerascameras and and lenseslenses, , camcorderscamcorders, and , and healthcare. healthcare.

More More about products.about products.Watch Watch video from CEO.video from CEO.

Welcome to Canon Mobile!

About Canon

Booth Location

New Product Images

ImageRUNNER Video

Tell us For a Chance to Win!

Request Follow Up

Locate Store

Forward to a friend’s mobile

Exhibitor Mobile SiteExhibitor Mobile Site

Come see us at Booth 240 for a chance to win grand prize!

Welcome to Canon Mobile!

About Canon

Booth Location

New Product Images

ImageRUNNER Video

Tell us For a Chance to Win!

Request Follow Up

Locate Store

Forward to a friend’s mobile

Exhibitor Mobile SiteExhibitor Mobile Site

Printers PIXMA iP2702

PIXMA iP4700

Scanners

Welcome to Canon Mobile!

About Canon

Booth Location

New Product Images

ImageRUNNER Video

Tell us For a Chance to Win!

Request Follow Up

Locate Store

Forward to a friend’s mobile

Exhibitor Mobile SiteExhibitor Mobile Site

C5030

C5035i

C5051i

Welcome to Canon Mobile!

About Canon

Booth Location

New Product Images

ImageRUNNER Video

Tell us For a Chance to Win!

Request Follow Up

Locate Store

Forward to a friend’s mobile

Exhibitor Mobile SiteExhibitor Mobile Site

Answer the following questions for a chance to win a $25 itune gift card.

Welcome to Canon Mobile!

About Canon

Booth Location

New Product Images

ImageRUNNER Video

Tell us for a chance to win

Request Follow Up

Locate Store

Forward to a friend’s mobile

Text to Win Example

ExamplesExamples

ExamplesExamples

Examples

ConnectMedia Ventures is a mobile ConnectMedia Ventures is a mobile marketing company that provides clients marketing company that provides clients with…with…

Mobile StrategyMobile Strategy

Campaign Execution Campaign Execution

Campaign Management Campaign Management

Mobile Mobile Technology Technology

ConnectMediaConnectMedia

7 Secrets to Promoting Tradeshows Through

Blogging

7 Secrets to Promoting Tradeshows Through

Blogging

Erik Deckers

1. Pre-Event Promotion1. Pre-Event Promotion

2. Live 2. Live BloggingBlogging2. Live 2. Live

BloggingBlogging

3. Post 3. Post EventEvent

Wrap-UpWrap-Up

3. Post 3. Post EventEvent

Wrap-UpWrap-Up

4. Photo4. PhotoBloggingBlogging4. Photo4. PhotoBloggingBlogging

5. Video5. VideoBloggingBlogging5. Video5. VideoBloggingBlogging

6. Invite Guest Bloggers

7. It's Also 7. It's Also About About

Search...Search...

Thank you!

Read meErikDeckers.comProBlogService.com

Tweet meTwitter.com/edeckers

Find meSmallerIndiana.com

Any questions?

Erik@problogservice.comReach me

For a copy of this deck

Engage the Senses...Fact:  83% of all commercial communication appeals only to one sense – our eyes. That leaves a paltry 17% to cater for the other four senses. This is extraordinary given that 75% of our day-to-day emotions are influenced by what we smell, and the fact that there’s a 65% chance of a mood change when exposed to a positive sound. (Martin Lindstrom from Brand Sense)

Grow business the

old way or

Enrich people?

Where are people NOW?

right now people are communicating

Add speed to the message

Make it easy to share

Connect beyond your booth

Convey a Consistent Message

Capture more leads

Making the most of your events, trade

shows and campaigns

Making the most of your events, trade

shows and campaigns

Things to Avoid=

Single Tactic Marketing Strategies

Things to Avoid=

Single Tactic Marketing Strategies

Use Your Square Foot of Influence

•Your booth = 8x10 (80 square feet)

•The Conference = 200x400 (80,000 Square feet)

•The world = 5,502,532,127,000,000 square feet

Client: Pet Supplies Plus

Client: Pet Supplies Plus

Trade Event: Great Indy Pet Expo (traffic of 5,000)

Goal: Influence the total event and leave a mark

Method: Lock the owner in a dog cage to push pet adoptions, broadcast it via Ustream, post via twitter and facebook.

Results: --Attract attention and buzz throughout the event. --Attract traffic and attention on their new website. --Garner publicity including live interviews on two stations.

Impact the Audience better, and... impact a broader audience.

In what industries can you use Social Media?

In what industries can you use Social Media?

•All of them...

Engage your market...

/danielHERNDON

/danielHERNDON

Thank you!