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Building the Enterprise

How to Build a Socialized! Enterprise

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How to Build a Socialized! Enterprise

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Page 1: How to Build a Socialized! Enterprise

Building the

Enterprise

Page 2: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

“I think that’s going

to break.”

Page 3: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

“The Customer Owns Your Brand”

Page 4: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Marketing is a conversation.- @brandcowboy

Page 5: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 6: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

The 5 Relationship Development Stages

1. Attraction

Stage

2.Exploration

Stage

3.Developmen

tStage

4.Commitment

Stage

PotentialSupplier

Short TermSupplier

Developing

Supplier

Trusted LongTerm

Supplier

Trusted Advisor

& Partner

Watching Testing Bonding Trusting Entrusting

5.Unity Stage

Page 7: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

750 million

Page 8: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

100 Million

Page 9: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

100 million updates/day

Page 10: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 11: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

1Billion Views/Day

Page 12: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

“If you think you are a leader and no

one is following you...

You’re actually just going for a walk”

Page 13: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 14: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

Rules of Engagement

Page 15: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

The Reverse Drip

Page 16: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

It Belongs to Everyone

Page 17: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 18: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 19: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

A socialized enterprise

listens

Page 20: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Business Intelligence•Search.Twitter.com

•Google Alerts

•LinkedIn Groups, Questions & Network

•Blogsearch.Google.com

•Customer blogs and social networks

•Competitor news, blogs, and social networks

Page 21: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Blog.suggestionbox.com

Page 22: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Real-Time Feedback

Page 23: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 24: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Score Keeping?

Page 25: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Stakeholder Spotting

Page 26: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 27: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Tweets tell the future•Computer scientists studied 3 million tweets

•25 movies (including Avatar)

•Tweet frequency could be used to accurately predict the box office takings

•Content of the messages predict ongoing success.

•"Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP

Page 28: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Blog.suggestionbox.com

Page 29: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Sysomos – Media Analyst

Page 30: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Sysomos Heartbeat

Page 31: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Page 32: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Getting Real

Page 33: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Launch Plan1. Identify Your Goal

2. Identify Your Target Audience and your Nanotribes

3. Pick the Right Platforms

4. Map out Social Etiquette and Policy

5. Implement Listening and Engagement Strategy

6. Know Core Pains, Dreams, and Goals

7. Uniquely Communicate Solutions Mixing Marketing and Community

Page 34: How to Build a Socialized! Enterprise

Socialized.me @shanegibson

Resources

http://closingbigger.net

http://socialized.me/

http://twitter.com/shanegibson