Selling Promo to Vertical Markets

Strategies for Selling Promotional Items to Vertical

Markets Presented by Dana R Zezzo

Chief Marketing Officer – Jetline

dana@jetlinepromo.com

• To fully understand the top

vertical markets in the

promotional products industry

and arm yourself with the tools

to be successful in them.

Objective

Come to the plate

knowing the pitch!

• Total Industry Potential

• Sales by Product Category

• Vertical Market Ranking

• Gainers and Losers

• Where Orders Come From

• Supplier Support

• Repeat Business

• Conclusion - 20%!

Agenda

Total Industry Potential

http://www.ppai.org/inside-ppai/research/Documents/2011%20SalesVolume%20Sheet.pdf Strategies for Selling Promotional Items to Vertical Markets > Total Industry Potential

Sales by Product Category

http://www.ppai.org/inside-ppai/research/Documents/2011%20SalesVolume%20Sheet.pdf Strategies for Selling Promotional Items to Vertical Markets > Sales by Product Category

Vertical Market Ranking

Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Vertical Market Ranking

Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Vertical Market Ranking

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking

Gainers and Losers

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Strategies for Selling Promotional Items to Vertical Markets > Gainers and Losers

Gainers and Losers

Strategies for Selling Promotional Items to Vertical Markets > Gainers and Losers

• Great example – Real Estate

─ Ranking Increase vs. Market Decrease

• Why?

• Industry PO size average?

• What other advertising for same $$$?

• Products that have survived the test of time –

─ Stress Balls / Key Tags

Where Orders Come From

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From

• Who or What department influences the

purchase?

Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From

Where Orders Come From

Where Orders Come From

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From

Where Orders Come From

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From

Where Orders Come From

http://jetlinepromo.com/markets-html.html Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From

http://www.goldbondinc.com/gbportal/educationspread.asp Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From

Where Orders Come From

Supplier Support

http://jetlinepromo.com/markets-html/education.html http://jetlinepromo.com/markets-html/banking-financial.html

Strategies for Selling Promotional Items to Vertical Markets > Supplier Support

Repeat Business

http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf

Strategies for Selling Promotional Items to Vertical Markets > Repeat Business

Be Powerful

• Conclusion

─ End Users will pay 20%

more for niche products!

─ End Buyers do not know

specific niche products exist.

─ Out IDEA the online models.

Questions?

THANK YOU!

Presenter:

Dana R. Zezzo

Chief Marketing Officer

Jetline

dana@jetlinepromo.com

Thank you for Attending!

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For more information about today’s session, please

contact Frank Ciraci at FCiraci@Proforma.com or

(800) 825-1525 Ext. 2284, or Dana Zezzo at

dana@jetlinepromo.com.

Session 49 to 80464