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This is my ppt from the Proforma National Convention on Selling Promo to Vertical Markets.
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Strategies for Selling Promotional Items to Vertical
Markets Presented by Dana R Zezzo
Chief Marketing Officer – Jetline
• To fully understand the top
vertical markets in the
promotional products industry
and arm yourself with the tools
to be successful in them.
Objective
Come to the plate
knowing the pitch!
• Total Industry Potential
• Sales by Product Category
• Vertical Market Ranking
• Gainers and Losers
• Where Orders Come From
• Supplier Support
• Repeat Business
• Conclusion - 20%!
Agenda
Total Industry Potential
http://www.ppai.org/inside-ppai/research/Documents/2011%20SalesVolume%20Sheet.pdf Strategies for Selling Promotional Items to Vertical Markets > Total Industry Potential
Sales by Product Category
http://www.ppai.org/inside-ppai/research/Documents/2011%20SalesVolume%20Sheet.pdf Strategies for Selling Promotional Items to Vertical Markets > Sales by Product Category
Vertical Market Ranking
Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Vertical Market Ranking
Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Vertical Market Ranking
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Strategies for Selling Promotional Items to Vertical Markets > Vertical Market Ranking
Gainers and Losers
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Strategies for Selling Promotional Items to Vertical Markets > Gainers and Losers
Gainers and Losers
Strategies for Selling Promotional Items to Vertical Markets > Gainers and Losers
• Great example – Real Estate
─ Ranking Increase vs. Market Decrease
• Why?
• Industry PO size average?
• What other advertising for same $$$?
• Products that have survived the test of time –
─ Stress Balls / Key Tags
Where Orders Come From
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
• Who or What department influences the
purchase?
Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
Where Orders Come From
Where Orders Come From
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
Where Orders Come From
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
Where Orders Come From
http://jetlinepromo.com/markets-html.html Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
http://www.goldbondinc.com/gbportal/educationspread.asp Strategies for Selling Promotional Items to Vertical Markets > Where Orders Come From
Where Orders Come From
Supplier Support
http://jetlinepromo.com/markets-html/education.html http://jetlinepromo.com/markets-html/banking-financial.html
Strategies for Selling Promotional Items to Vertical Markets > Supplier Support
Repeat Business
http://www.ppai.org/MembersOnlyDocs/Research/2007%20Top%20Buyers%20By%20Industry.pdf
Strategies for Selling Promotional Items to Vertical Markets > Repeat Business
Be Powerful
• Conclusion
─ End Users will pay 20%
more for niche products!
─ End Buyers do not know
specific niche products exist.
─ Out IDEA the online models.
Questions?
THANK YOU!
Presenter:
Dana R. Zezzo
Chief Marketing Officer
Jetline
Thank you for Attending!
Please remember to:
• Complete your session surveys daily for the chance to win $100 off your 2013 Convention Registration!
• Have your CEU Tracking Card stamped to receive the appropriate credits towards your MAS, CAS and/or BASI Certification
• Check your Convention Agenda for the next SUPER powerful session
• Have Fun!
2013 Convention
Register today for the 2013 Convention,
to be held July 21-24, 2013!
For more information, visit the Convention
Registration Table in the Advantages area, or
contact Phyllis Gafric ([email protected] or
ext. 2225) at your Support Center.
If you’d like a copy of this
presentation:
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For more information about today’s session, please
contact Frank Ciraci at [email protected] or
(800) 825-1525 Ext. 2284, or Dana Zezzo at
Session 49 to 80464
