Rhode Island Coalition for the Homeless Zero 2016 Campaign

WHERE DO YOU STAND?RHODE ISLAND COALITION FOR THE HOMELESS

ZERO 2016 AWARDS LUNCHEON CAMPAIGN

MORGAN THOMPSON

NATALIE NASCENZI

LINDSAY ADAM

CHRISTINA KANE

REHAB SIDRAN

YOU ASKED US TO

1 2 3TO MOTIVATE PUBLIC INTO ACTION TO CONTACT LEGISLATORS

TO LEVERAGE INFLUENCERS AT THE LUNCHEON TO GET ON BOARD

TO CONGRATULATE SUPPORTERS OF RICH ON THEIR PROGRESS

WORK, WATCH WONDER

TO MAKE CHANGE HAPPEN

THE CHANGE HAPPEN

IF IT CAN BE DONE

THERE ARE 3 TYPES OF PEOPLE.

DO YOU THINK ENDING HOMELESSNESS IN RI IS POSSIBLE? IF SO BY WHEN?

RESEARCH

63 RESPONSES

RESEARCH53%DO YOU THINK ENDING

HOMELESSNESS IN RI IS POSSIBLE? IF SO BY WHEN?

47%YES NO

BELIEVE IT’S POSSIBLE WITHIN

NEXT 2 YEARS

WORKERS WATCHERS WONDERERS

TARGET SEGMENTS

PEOPLE WHO BELIEVE ENDING HOMELESSNESS IS POSSIBLE AND CAN BE

DONE BY 2016

PEOPLE WHO BELIEVE ENDING HOMELESSNESS

IS POSSIBLE BUT NOT FOR MANY YEARS

PEOPLE WHO DON’T BELIEVE ENDING

HOMELESSNESS IS POSSIBLE.

WHERE DO YOU STAND?

THERE ARE 3 TYPES OF PEOPLE IN THIS

WORLD. THOSE WHO WORK TO MAKE

CHANGE, WATCH CHANGE HAPPEN OR

WONDER HOW IT'S HAPPENING.

PRE-EVENT

EVENT

POST-EVENT

EVENT INVITATIONS + ENVELOPES

TEASER SOCIAL MEDIA

NAMETAGS

PROGRAM BOOK

VIDEO

TABLE TOPPERS

SOCIAL INTEGRATION

PHOTO SHARING

HONOREE POSTERS

DOOR HANGERS

SOCIAL MEDIA SHARING

MEDIA

OUR FIRST TOUCHPOINT TO THE LUNCHEON INTRODUCES THE CAMPAIGN ON THE ENVELOPE

INVITATIONPRE-EVENT

OUR INVITATIONS ARE POSTCARD SIZED WITH AN ATTENTION CATCHING GRAPHIC ON FRONT AND EVENT DETAILS ON THE BACK

INVITATIONPRE-EVENT

TEASER VIDEOTHIS VIDEO TAKES ELEMENTS OF THE FULL VIDEO THAT WILL BE PREVIEWED AT THE LUNCHEON AND IS USED TO BUILD ANTICIPATION ON SOCIAL MEDIA.

PRE-EVENT

NAMETAGSAT EVENT

THIS ADDITIONAL PIECE TIES IN ASKING ATTENDEES WHERE THEY STAND AND PATS SUPPORTERS ON THE BACK

VIDEO

OUR VIDEO HAS AN UPLIFTING ENERGY AND FEELING THAT EMPOWERS PEOPLE TO GET ON BOARD + SUPPORT RICH

AT EVENT

PROGRAM BOOKPROGRAM BOOK TIES TOGETHER ALL LUNCHEON INFORMATION IN A WAY THAT IS EMPOWERING WHILE STAYING CONSISTENT WITH THE CAMPAIGN THEME

AT EVENT

PROGRAM BOOKAT EVENT

THE INSIDE COVER REINTRODUCES THE QUOTE AND GIVES SPACE FOR A MESSAGE FROM RICH

TABLE TOPPERSAT EVENT

GIVE ATTENDEES A TALKING POINT AND A WAY FOR RICH TO SEAMLESSLY INTEGRATE CONVERSATION IN REAL LIFE AND ON SOCIAL MEDIA INTO THE EVENT

TABLE TOPPERSAT EVENT

AT A CERTAIN POINT IN THE LUNCHEON, ATTENDEES WILL BE VERBALLY PROMPTED TO WRITE DOWN HOW THEY CAN OR WILL STAND WITH RICH + SHARE WITH LEGISLATORS

PHOTO SHARING

TO END HOMELESSNESSX

AT EVENT

AS A WAY FOR ATTENDEES TO SHOW THEIR SOCIAL CIRCLES WHERE THEY STAND BY HAVING PHOTOS TAKEN AND EMAILED TO THEM TO BE SHARED ON SOCIAL MEDIA.

PHOTO SHARING

X

AT EVENT

THE PHOTOS TAKEN CAN ALSO BE PULLED AND USED AS A VISUAL AS ATTENDEES ARE LEAVING THE LUNCHEON FOR A POWERFUL LASTING IMAGE

SOCIAL INTEGRATIONAT + POST EVENT

EVERYTHING AT THE LUNCHEON DRIVES CONVERSATIONS TO HAPPEN ON SOCIAL MEDIA WHICH WILL DELIVER MUCH EARNED MEDIA

#standwithRICH

HONOREE POSTERSAT EVENT

AS A WAY TO HONOR RICH’S MOST SUPPORTIVE WORKERS AND MOTIVATE OTHER ATTENDEES, WE USE THIS TEMPLATE FOR HONOREE POSTERS

DOOR HANGERSPOST EVENT

WE HAND OUT DOORHANGERS TO ATTENDEES AS THEY LEAVE THE LUNCHEON AS A SYMBOL OF THEIR SUPPORT OF RICH AND TO REACH WATCHERS + WONDERERS OUTSIDE OF THE LUNCHEON

YOU ASKED US TO

1 TO MOTIVATE PUBLIC INTO ACTION TO CONTACT LEGISLATORS

WE DELIVERED.

YOU ASKED US TO

2 TO LEVERAGE INFLUENCERS AT THE LUNCHEON TO GET ON BOARD

WE DELIVERED.

YOU ASKED US TO

3 TO CONGRATULATE SUPPORTERS OF RICH ON THEIR PROGRESS

WE DELIVERED.

THANK YOU.#STANDWITHRICH

MORGAN THOMPSONNATALIE NASCENZILINDSAY ADAMCHRISTINA KANEREHAB SIDRAN