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RICH CAMPAIGN ANDREW M., RICKY V., COREY D., & IRVING M.
#StandWithRICH
RHODE ISLAND COALITION FOR THE HOMELESS
#STANDWITHRICH▸ OBJECTIVE: To effectively pose real
questions and provide real answers.
▸ 1. Convert WONDERERS into Watchers and WATCHERS into WORKERS.
▸ 2. Educate Rhode Island on homelessness and Zero:2016, and get Residents engaged by showing them what has been achieved. It is possible and we are doing it.
#ZERO:2016
RHODE ISLAND COALITION FOR THE HOMELESS
COLLEGE STUDENTS (WATCHERS AND WONDERERS)
▸ Optimism and social media movement
▸ Aged 18-24
▸ JWU, Brown, RISD, URI, RIC, PC, Salve Regina, RWU, CCRI
MIDDLE-UPPER CLASS (WORKERS)
▸ Donations
▸ Aged 35+
▸ Cities such as Jamestown, Providence, Barrington, East Greenwich, N. Kingston
#ZERO:2016
RHODE ISLAND COALITION FOR THE HOMELESS
PSYCHOGRAPHICS: MIDDLE TO UPPER CLASS
▸ Do not feel wealthy and do not flaunt.
▸ Independent thinkers who believe in their own decision making process.
▸ Maximizing returns from their investments.
▸ Concerned with their health and appearance (would be more willing to donate money so they can look good in their respective communities).
▸ Have a need for power (would be good to help get rid of homelessness and would have the ambition to make a difference).
▸ Want gratification today to create a better tomorrow.
RHODE ISLAND COALITION FOR THE HOMELESS
PSYCHOGRAPHICS: COLLEGE STUDENTS
▸ Frequent city-goers.
▸ They see the homeless first-hand.
▸ Creative minds.
▸ They want to better the community around them.
▸ Social media movements catch on quickly within this demographic.
RHODE ISLAND COALITION FOR THE HOMELESS
MESSAGE
▸ Homelessness is curable; permanent housing is the answer.
▸ Words that describes the initiative: Do-able, Achievable, Solvable.
▸ #ThereIsACure #EndHomelessnessRI #StandWithRich
#ZERO:2016
RHODE ISLAND COALITION FOR THE HOMELESS
SOCIAL MEDIA
▸ Facebook (upper-middle & college students)
▸ Twitter & Instagram (college students)
▸ Twitter: People of RI, hashtags, answer questions, Call to Action (Social Movement)
▸ Facebook: People of RI, Facts, Call to Action (Informative)
▸ Instagram: People of RI, How I stand with RICH, Hashtags (Celebratory)
#ZERO:2016
RHODE ISLAND COALITION FOR THE HOMELESS
▸ TARGET: College students (Wonderers and Watchers).
▸ REASON FOR THIS PLATFORM: The majority of Twitter, 37%, is used by people between the ages of 18-29.
▸ For those who think it’s possible but not in the near future, RICH’s Twitter will provide real answers to real questions people have.
▸ RICH will actively respond to tweets directed at them.
RHODE ISLAND COALITION FOR THE HOMELESS
▸ TARGETS: College students (Wonderers and Watchers) and middle-upper class (Workers).
▸ REASON FOR THIS PLATFORM: Facebook is widely used within the age ranges of 18-29 (87%), 30-49 (73%), and 50-64 (63%).
▸ Facebook will act as an informational hub and community hub for the website.
▸ Upcoming events, informational posts, and community discussion and questions will be held on the page.
RHODE ISLAND COALITION FOR THE HOMELESS
▸ TARGET: College students (Wonderers and Watchers).
▸ REASON FOR THIS PLATFORM: The majority of Instagram, 53%, is used by people between the ages of 18-29.
▸ Promoting success stories of homeless people and upcoming events (Annual Luncheon).
RHODE ISLAND COALITION FOR THE HOMELESS
RHODE ISLAND COALITION FOR THE HOMELESS
