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"Return on Awesomeness" reveals how organizations can make their internal culture their #1 differentiator in building or maintaining a relevant brand. "Return on Awesome" breaks down the seven elements that are intrinsic to all awesome cultures - and how those elements impact your brand. Using examples ranging from Dutch Brothers Coffee to "Animal House", I explain how your internal culture is manifested in your products, customer experience and over-all reputation - and ultimately in your profitability and legacy as a brand.
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Return on Awesome ���How Culture Impacts Brands, Profits & Legacies
Presented by Justin Foster @fosterthinking #awesomeness
Innovation
Value
Differentiation
Intrepreneurism
Relevance
Awesomeness
STANDARDS
Standards & Measures
1. Cultural 2. Financial 3. Perception
TALENT
Mad Skills, Yo.
• Behavior assessments
• Cultural alignment
• Job benchmarking
IMAGE
First 10 Seconds �
• Design details�• Vibe �• Humans�
TECHNOLOGY
Credit: ReadWriteWeb.com
Credit: m-hance.com
Credit: Google
INFLUENCE
Spread the Love �
• Volunteer program�• Board involvement �• Publish expertise �
COMMUNICATION
Hear Me Whisper�
• Toastmasters �• Tell stories �• Listening Systems �
YOUTHFULNESS
Think Like a Kid�
• Enthusiasm�• Curiosity�• Individualism�
Final Thoughts�
• Enthusiasm�• Curiosity�• Individualism�
Find Me ���
Email: justin@klowd.com ���
Book: oatmealvbacon.com ���
Company: klowd.com
Speaking: fosterthinking.com ���
Twitter: @fosterthinking ���
LinkedIn: /fosterjustin
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