Iterating Awesomeness

Designing Value Through Shared Understanding

Michael Jovel- @mjovel

ba

The opinions expressed here are those of the Presenter and do not necessarily reflect the positions of the U.S. Department of Defense.

Despite his statements to the contrary he does not have the authority or capability to order a drone strike based on the geolocation data of

your snarky tweets.

http://www.comicvine.com/forums/battles-7/bugs-bunny-

vs-popeye-the-sailor-man-757492/

history of production

Courtesy Niagara Aerospace Museum

http://www.leafletprinting.co.uk/blog/printing-history-the-gutenberg-press/

Document Design Develop Test Launch

Waterfall

Exhaustive Specifications

History of the World Part I

That is not what they wanted

That is not what they wanted

Iteration

http://visual.ly/lean-startup

Iteration

where do we start?

Focus on the Problem

“People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.”

- Theodore Levitt

Create a sign-up form

Instead of:

Outcome

Increase User Subscriptions

create an e-mail account where Public affairs officers can submit content

Instead of:

Outcome

Increase the number of content that come in from PA shops from the fleet

Hypothesis

a tentative assumption made in order to draw out and test its logical or empirical consequences

merriam-webster

Why Hypothesis

• Rather than make assertions it puts forth a question which must be validated

• Engages Team Creativity

•What assumptions do you have that if proven false will cause your solution to fail?

Basic Hypothesis

WE BELIEVE ___________

and

if this is true we should see __________

Prioritize

Get out of the building

Low inventory

http://www.carolinabarcode.com/choosing-barcode-inventory-software-a-45.html

Design Idea Inventory

•high number of unvalidated design ideas leads to large deliverables

• leads to lag in production as team awaits deliverables

• maximizes the risk as there more time between creation and validation

Pattern Libraries

Pattern Library

• Library of UI Patterns that developers can use (i.e. buttons, fields, etc.

• Library of UI Components composed of multiple patterns (i.e. forms, video player, etc.)

http://patternry.com/

focus on experience instead of just ui

helps developers when prototyping

http://styletil.es/

http://danielmall.com/articles/rif-element-collages/

Design Studio

http://designforamericayale.wordpress.com/

Supplies

• Butcher paper, painters tape, sharpies and stop watch, grid template sheets

• Build small 3-4 person teams composed of designer, developers and business team.

•Give each team a persona to focus on

http://500px.com/Twitter

Sketch

• 8-10 minutes to sketch individually

• Could be flow diagrams, wireframes, etc.

Individual Pitch

• 3 minutes to pitch team

Critique

• Each member lists 1 or 2 ways in which sketch achieves goal

• each member Lists 1 or 2 ways in which sketch fails to achieve goal

Team Sketching

• Team takes 10 minutes to iterate on best aspecs of Sketch

Team Pitch

• Team selects one member to pitch teams solution to larger team

http://500px.com/Twitter

That is great but we are a distributed

team

http://popapp.in

http://www.fiftythree.com/paper

Raise Unicorns

Mythical user experience designer with an advanced and adaptive skill range. Outstanding skills in graphic design, rapid prototyping, front end development, user testing, technical specifications, marketing and branding. It does not have an opinion, it has a process, and will harmonize with any environment.

http://uxunicorn.com/

Unicorn?

Promote Code literacy

Promote Design literacy

Promote Business literacy

literacy is not fluency

Pair Designing

Benefits of Pair Design

• Make sure designers and developers spend time working together

• saves time on implementation

• promotes ownership

http://500px.com/Twitter

http://www.flickr.com/photos/rohdesign/6131523904/

Validation

• send multi-disciplined team to meet with customer

• take a copy of the MVP to visit customers

•have one members lead the interview while the others observe and record

where Lean UX STRUGGLES

AD Agency

• Structured around deliverables

• Based on finite term of relationship

Government

• Contractor agreements based around specifications & deliverables

• Failure is subject to public scrutiny

DON’T GET CAUGHT UP ON PROCESS

“It’s easier to ask forgiveness than it is to get permission”

- U.S. Navy Rear Admiral Grace Hopper

http://nordstrominnovationlab.com/

Questions?

Michael Jovel- @mjovel

mjovel@gmail.com