Your Business Card Should Include an Easy-To-Understand

Tagline

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The purpose of a business card has changed dramatically over the years. Where a business card was once a listing of information about a company, it’s now a supplement to a broader marketing campaign. As such, it must be simple and compelling, clear and concise.

AA business card should compliment your overall brand strategy, supporting clear ideas you’ve identified as the primary message of your brand.

WhatWhat’s the message of your brand? Hopefully it’s about what you offer and what it has to do with the customer. If you’re a makeup artist, you make your clients look like movie stars and irresistible to look at. If you’re a life coach, you get your clients back on track so they will achieve more this year than ever before. If you’re a nail artist, you transform your clients nails into gems that make them feel like your clients nails into gems that make them feel like a princess.

AVOID THE CURSE OF KNOWLEDGE The curse of knowledge happens when a business leader The curse of knowledge happens when a business leader knows so much about their products and services, they project that knowledge on their potential customers. Most customers, however, will only give you a few seconds to make your pitch, and that means it needs to be easy to understand.

The best way to be understood is to say it in easy, clear language.

For example: For example:

• We clean gutters• Your lawn will look perfect• Get fit with a personal trainer• Let us cater your special occasion• Lease an apartment within walking distance of work

COMMUNICATING VALUE TO YOUR CUSTOMERS IS KEY

Don’t talk about how long you’ve been in business or how your Don’t talk about how long you’ve been in business or how your grandfather started the company. Take action: Come up with a tagline for your brand and make sure it’s easy to understand. That’s the first thing you’ll need on your business card. Clarity is key to helping you get more sales. What do you offer? How will it make my life better? And how can I buy it?

Your Business Card Should Include an Obvious Call to Action

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You should be sailing in the direction of the wind. If your business is known for something, by all means feature that on your business card and make it very clear how people should buy it.

LEAD WITH YOUR DOMINANT REVENUE STREAM

So what should the obvious direct CallSo what should the obvious direct Call To Action (CTA) be on your business card? It should be a request to place an order from your dominant revenue stream. And if your dominant revenue stream requires consultation, it should be a request to make an appointment. Whatever it is, that CTA should be the main focus of your business card. You’d be amazed at how many sales you’re losing because you’re making your customers work too hard to buy the thing they really want from customers work too hard to buy the thing they really want from you.

Examples of direct calls to action:

• Buy Now • Place an Order• Call Now • Get a Quote • Schedule an Appointment• Follow us Now• Contact us Today• Email us Now

Your Business Card Should Include A Way to

Contact You

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The goal is to make it as easy as possible for your customers to reach out to you using the medium of communication that’s right for your business model.

Is it a phone number? Make it prominent, although its presence should be slightly smaller than the CTA.

Is it an email address? Make it easy to read and located near Is it an email address? Make it easy to read and located near your CTA. Or if you prefer your CTA take your customers to your website, FaceBook page, Instagram feed or somewhere else, make that the main thing.

Simple is better when it comes to designing your business card. The less information you include the less confusing it will be and your message will be more clearly defined.

Your Business Card Should Include Your

Name

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Names are important. Giving your name creates a personal touch. It positions you as someone who can be trusted and someone who can be counted on. The more personal you can make your business card the better.

Including a profile picture of you smiling Including a profile picture of you smiling on your business card increases the personal connection with customers. They’ll be more likely to remember you and your business.

Your Business Card Should Include The Same Branding As Your

Website

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Your branding should be consistent across your online and offline presence. Your logo and your message should be simple, clear, concise, and consistent.

When you hand out a business card to a potential customer they should see the same branding throughout your website, social media and brick and mortar presence.

YYour outcome or result for doing this is a cohesive visual identity that helps your customers remember your brand and understand without a shadow of doubt that you can provide them a solution to their problem.

We hope you've found these tips helpful and if you include them on your business card you'll see a great return on your investment. At ShaynaMade we understand the need for business cards to reflect your AWESOMENESS!

You deserve to feel sophisticated when you hand someone a You deserve to feel sophisticated when you hand someone a business card. Cheap, flimsy, template based business cards are embarrassing, that's why ShaynaMade ONLY offers fancy custom business cards. We want you to win the day with your customers!