ReStores Challenge - Team SYENE

Team SYENE Presented by Tuhin Das and Sarah Sayed

October 3rd, 2010

Renovate your home, build a dream.

Support habitat for humanity while promoting environmental responsibility

Objectives

1) Business Objectives:– Increase Sales, visitor frequency, spending

habits of current customers

2) Social Objectives:– Further promote aluminum can project to build

houses and other initiatives– Support Habitat for humanity

Comparisons to Similar Social Ventures

Organization Venture Services Outreach MediumOxfam Second hand

storeClothes and accessories, books, music, moves

- online retailer provides online gift cards for birthday gifts and occasions

Salvation Army Thrift Family stores

Second had outlet for bargain shopping

- Promoted by the Salvation Army through TV and donations campaigns

- Minimum information on the website, an online store locator

- student clubs , Community centers

Goodwill industries

Goodwill Stores discounted clothes, appliances, furniture

- Online auctioning site, face book, twitter- Online store locator - Promotion by the organization

Stardust building supplies

Supplier Environmental responsibility

Building supplies, new and gently used items. deconstruction s

- website- golf fundraiser, free makeover for individual in

need - demolition for high profile celebrity - raffle to win kitchen cabinets

Build It Green! NYC

supplier retail outlet for used and surplus building materials

- website, featured items- public: co-hosted tennis table ping pong

tournament- TV: ReUse makeover ABC show, CBS, - magazine awards, Newspaper ,non-traditional

employment for woman- University programs to get volunteers/ interns

Targeted Marketing & Messaging

Small contractors• Meet BOB

Young Couples/ do-it-yourselfers

Retirees/ do-it-yourselfers

Interior Designers/ do-it-yourselfers

Tech Savvy

Price SensitiveRadioWord of Mouth

RadioPrice Sensitive

Flyers

E-NewslettersPrice SensitiveFlyers

A B

CD

E-NewslettersPrice SensitiveFlyers

ReStore Flyer• Target do-it-yourself is and trade contractors

• Printing costs subsidized

•Recruit high school student for distribution

•look up potential suppliers- strategic distribution

• Tim Horton’s, community centers local business

• no HST tax

Radio Announcements

• Chin radio : Looking for home renovation supplies? Restore retailers offer deep discounts on new and lightly used building materials. New inventory comes in every week, quality products at over 50% off the retail prices. 100% of Restores sales directly go to Habitat for Humanity’s affordable housing projects in the Ottawa area. Visit habitatnrc.com more information.

• University Radio Stations:Looking for social and environmentally responsible home renovation and décor material? Restore is a non-for-profit volunteer based retailer that offers incredibly low prices on new and lightly used building materials. New inventory comes in every week; Find that perfect one-of-a kind design piece. 100% ReStores profits support Habitat for Humanity affordable housing projects in the Ottawa while actively reducing landfill waists through recycling programs. Visit habitatnrc.com more information.

Community Outreach• presence in local fundraisers and/or sporting

events – volleyball tournament, 5K, 10K runs. T

• partner with related local organizations, – high profile fundraisers, BBQ, banner, tee-shirts

• promoting Habitat for humanity

• renovation projects for media coverage

• recruit high local school student– pop cans to build homes

• environmental organizations in Ottawa – Friends of the Central Experimental Farm – Friends of the Earth.

“Unique objects at unbeatable costs “

“Renovate your home, build a dream.”

Prototype Webpage

Prototype Webpage

Targeting new audiences

Low Cost Banners

• Clear ReStore Brand Positioning • Piggy Backing technique

Summary of Recommendations

• Separating the ReStore branding and giving it it’s own identity –   Tweaking the website to increase ReStore’s presence– Social Media Presence  

•  Four Identifiable Target Marketing Groups– Custom flyers and e-newsletters to the different target audiences 

• Traditional Marketing Techniques– Radio broadcasts– Use of best practices identified from other stores and organizations 

• Cause Outreach– Local community events– BBQs– Local sports event (fundraising)– Partnering up with local environmental organizations– Engaging local university and high-school students