Recent Changes to Facebook

Recent Changes to Facebook

It’s hard keeping on top of all the changes to Facebook. If you’re a bit confused then this presentation will tell you about all the most recent changes which have been happening to Facebook over the last few months.

Facebook Bans Like-gating:

You are no longer allowed to incentivise people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page.

Mobile Ad Manager

Advertisers can now manage their Facebook ads on their mobile. This new app will allow marketers to pause or resume campaigns, view insights, edit budgets and schedules and respond to alerts.

Buy Button

The new Facebook ‘Buy Button’ will allow users to make simple, one click purchases without leaving the Facebook site.

Facebook Messaging

Users who use Facebook chat in the mobile app will now have to download Facebook Messenger in order to carry on using their chat feature.

Newsfeed Ad Hiding

If you “hide” an ad on Facebook a survey will now pop up asking why you no longer wish to see the ad. This “Ad Hiding” feature will help Facebook users find the content they want and it will also help marketers reach people interested in their content.

Facebook Messenger Mobile Payments

Although it’s not out yet there has been rumours online that you will be able to make a mobile payment to your contacts via their Facebook Messenger app.

Staying ahead of the game and keeping on top of all the updates in social media can be tricky.

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