Facebook news feed changes march 2013

Prepared for: TCO Social Media AcademyPrepared by: Matthew ChisholmVersion: 1.0Date: 08.03.2013

Facebook Changes the News Feed

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This digital file / document contains confidential information and has been prepared for discussion purposes only. TCO Pty. Ltd. claims ‘commercial in confidence’ with respect to the contents. Please refer to our standard terms at the end of this document.

New Design Pulling Across All Devices with Cleaner Design

Larger high resolution images.All images should be 600x600 pixels.We already design our updates at this resolution.

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New, clean design based on a Newspaper

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The All Friends Feed

Users can filter their feed to show only updates from their friends. No brand posts can appear here except for Sponsored Stories.Ensure you have Sponsored Stories media budget so your brand has reach in all feeds.

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The Following Feed

Users can filter their feed to show only updates from pages - celebrities, news sites & brands. Ensure your content is interesting enough so users keep coming back to this feed.

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Users can now filter their feed

Users can now filter their news feed based on most recent, friends, photos, pages.

The Most Recent feed shows all updates based on the existing algorithm we already optimise for.This looks to be the default feed where brand posts still appear. It is important to post when your fans are online. We already do this and continually optimise.

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Instagram will be more prominent

Brands should consider Instagram as an additional touchpoint due to its growth & increased visibility in Facebook

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Facebook Changes the News Feed

- Images are bigger & the news feed is much more visual- Users can now filter their news feed based on most recent, friends, photos, pages.- Instagram has been integrated more- Nicer design based on a newspaper- Top Stories feed removed, Most Recent staying

Key Changes What this means for your page- All images should be designed 600x600 pixels (weʼre already doing this so no major change here)- Weʼre yet to see, but Most Recent looks to be the default feed which shows all stories like in the current News Feed. Key issue for brands is if people start using the All Friends feed mostly, lowering brand page reach & engagement. Sponsored Stories will show in all feeds so ensure there is media budget for your brand for Sponsored Stories.- Brands should consider Instagram as an additional touchpoint due to its growth & increased visibility in Facebook- Important to post when your fans are online. We are already doing this.

See more from Facebook: https://www.facebook.com/about/newsfeed

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https://www.facebook.com/about/newsfeed





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TCO Standard Terms

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Notice period Minimum % Fees

24 hours or less 50%

48 Hours or less 35%

Greater than 48 Hours 25%

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TCO Standard Terms

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TCO Standard Terms

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Facebook news feed changes march 2013