Rainmaking with LinkedIn

Rainmaking! LinkedInw

ith

MICROcraft Gary Matthews!25 Years Experience!

Adjunct Professor

Business Owner

Business Developer

LinkedIn Coach

I’m that “Vancouver LinkedIn Guy”

What is LinkedIn?!

How to craft a compelling

Profile!

How to strategically grow

your networkAGEN

DA

What is LinkedIn?

website?

elevator speech?

neon sign?

1. Prospecting!2. Make 1st contact!3. Build relationships!4. Meet!

Rolodex on steroids!

Why do you need a LinkedIn

Profile?

The purchasing process has

changed!

“Internet forces reset for dealerships” - October 22, 2014

Your competition is using it!

It’s a landing page!

a ha!

1. Little Navigation!2. Value Proposition!3. Call to Action

How to craft a compelling Profile

Eye Tracking Study Mashable - Web News

December 2011

“The photo and headline is what is going to make the reader want to

continue reading down the page. If you don’t make a good first impression, the

reader is moving on …”

PictureHeadline

Name

!

How to Keep Prospects Focused on Your Profile • Keep in mind that less is often more on the Web. • Make copy easy to scan with subheads and bullets. • Write content in a conversational, less formal tone. • Get to the point in the first words. Don’t expect

readers to read a long introductory paragraph. • Consider using video to communicate more

complex information. !

PR Daily February 2014

Picture

“The goal is for your photo to reflect how you will look when you meet a customer, not how you looked at that killer party in Key West four years ago. The best profile photo isn’t necessarily your favorite photo. The best photo strikes a balance between professionalism and approachability, making you look good but also real.”

A head/head & shoulder shot

No wives, children or pets

No holiday pictures

Use the background to provide context and interest

Smile

These work …

Brian Scudamore Founder & CEO @ 1-800-GOT-JUNK?

Kyle Vucko CEO, Indochino

Darcy Hughes Director of Marketing & Founder, Recon Instruments Inc.

Carolyn Van Brussel Director of Marketing, FieldDay

Maureen Thorne Director Digital Marketing Management, Marketing CoPilots

Michael Barrack, Lawyer

Kirk LaPointe, Mayoralty Candidate

Crop

Fill the space

Name

60 Characters Informal

No initials No acronyms Call-to-action

Joseph E Smith J E Smith

Joe Smith, MBA, CPA

Joe Smith Joe Smith | (604) 888-8888

Joe Smith | jsmith@email.com

Headine

120 characters

Do not use the default

Describe your value proposition

(WHAT, WHO and WHY)

Include key search words

“First of all, make sure you use the same keywords in your profile that your ideal clients would input when doing a search for someone with your specialty. Don’t be creative. Instead, be strategic in your choice of language” - SocialMedia Examiner

Summary

!

2,000 characters!Write in the 1st person!

Have a conversation with your prospect !This is about you not the company!Tell your story (WHAT, WHO, WHY)!

Include key search words!Include visual content !Include a call-to-action!

!

• 90% on information transmitted to the brain is visual

• visual information is processed 60,000 times faster

Let’s talk - 777 888-9999

contact me at me@mywebsite.ca

visit www.mywebsite.ca

1. opening sentence summarizes value proposition

2. short paragraphs 3. bullet points 4. quality content 5. call to action

Sections can be repositioned to your benefit!

Include your email and telephone number

How to grow your network strategically

It’s a lead generator!

a ha!

LiON

Hunter

Farmer

Which are you?

LiON

Hunter

Farmer

1!2!3!4!5!6!7!8!9!

10!11!12

TIPS

Don’t make this mistake …

1!2!3!4!5!6!7!8!9!

10!11!12

Find reliable online sources for prospect names

1!2!3!4!5!6!7!8!9!

10!11!12

Search by name or company …

1!2!3!4!5!6!7!8!9!

10!11!12

1!2!3!4!5!6!7!8!9!

10!11!12

ç

Keep an eye on your network’s connections

ç

1!2!3!4!5!6!7!8!9!

10!11!12

ç

Search by company for 2nd level

connections

ç1!2!3!4!5!6!7!8!9!

10!11!12

Always personalize invitations

Ah ha1!2!3!4!5!6!7!8!9!

10!11!12

… and always thank people for

connecting and Tag

1!2!3!4!5!6!7!8!9!

10!11!12

add to your eMail signature

1!2!3!4!5!6!7!8!9!

10!11!12

Connect with one another and Follow you

Company Page

1!2!3!4!5!6!7!8!9!

10!11!12

1!2!3!4!5!6!7!8!9!

10!11!12

Become a thought leader - speak, write, curate, share &

post …

“It is not enough to just grow your network. Build a relationship with your new connections. Send a sequence of value-based messages to your prospects”. - SocialMedia Examiner

1!2!3!4!5!6!7!8!9!

10!11!12

$200/year

Free