(Webinar Slides) Build the Perfect Rainmaking Plan: Make 2018 YOUR Year!"

Build the Perfect Rainmaking Plan:

Make 2018 YOUR Year! #2018Rainmaking

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About our presenter Jaimie B. Field, Esq.

‣  Has been involved in the legal industry since the age of 13

‣  Went to Temple University School of Law

‣  Began her career in-house working at an entertainment company owned by The Jackson Family, where, because it was a start-up, learned to also do the marketing and business development

‣  In 2002 She started Marketing Field, LLC – a marketing and business development coaching company devoted solely to lawyers and law firms

‣  In 2010 she rebranded as The-Rain-Maker

‣  She has been twice voted (2015 and 2016) the Best Legal Marketing Consultancy AND the Best Lawyer/Law Firm Business Development Coaching firm by the readers of the New Jersey Law Journal

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Build the Perfect Rainmaking Plan:

Make 2018 YOUR Year! #2018Rainmaking

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Hoping, Wishing and Praying is NOT

a Business Development Strategy

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Just because you build it !

DOESN’T mean they will come !

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Bright Shiny !Object Syndrome!

•  Latest and greatest marketing technique!

•  Build a 7 figure firm in 10 days or less promise!

•  Become Number #1 on Google!

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“Throw it Against the Wall and See if It Sticks” Method of Marketing!

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RAINMAKING = RELATIONSHIPS

•  Just because you connect with them doesn’t create a relationship!

•  As with any relationship it takes time and ! effort!

•  People do business with people they know, ! like and trust!

Benjamin Franklin

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Poll #1

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Do You have A Rainmaking Plan?

A: Yes, I write one every year

B: I’ve written one in the past, but did nothing with it

C: I’ve thought about it, but don’t see the point

D: What’s a Rainmaking Plan?

Three Steps to Becoming a Rainmaker

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1. Marketing!

2. Networking !

3. Relationship Building!


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• Developing your brand!

• Creating visibility !

• Establishing yourself as the go-to authority!

Marketing!


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Networking !• You have to meet people !

• Networking can be done both on and off line !

• Determine where your ideal clients “hang-out”!


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Relationship Building!

• You have to create trust !

• You have to create credibility !

• Be professional !

Why Have a Rainmaking (Business Development) Plan?

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• A written plan forces you to clarify your goals!

• You have a program which you can follow that that is yours and yours alone!

• You become committed to your success !

Why Have a Rainmaking (Business Development) Plan?

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• It helps to keep you on track!

• It helps to free your mind to take your thinking to the next level!

• You are more likely to become successful with a written plan!

The Elements of a Rainmaking Plan!

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• Ideal Clients/Niche!

• Goals !• Activities to Achieve the

Goals!

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The Day Of Generalization is Over! !

The Elements of a Rainmaking Plan!

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Goals!

Ideal Clients

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• Target Marketing!

• Niche Marketing !

• Micro-Marketing !

Ideal Clients

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• Demographic Information!

• Lifestyles !

• Industries!

• Hobbies!

Ideal Clients

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• Who do I like to work with?!

• Can they pay my fees?!

• Is the market large enough? !

• Who is my competition? !

• Do I understand my market? !

• Where can I find them? !

Poll #2 Do you have a Target Market?

•  No, I work for anyone who walks in the door

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•  I’m not really sure

•  Yes, and I find a way to position myself as an authority in front of them consistently

•  Sort of, but I am really inconsistent

The Elements of a Rainmaking Plan

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Goals!

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• Career & Financial Goals!

• Physical & Health Goals !

• Home & Family Goals !

• Friends & Social Goals!

• Intellectual & Spiritual Goals !

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Set S.M.A.R.T.Y Goals !

S!

M!

A!

R!

T!

Y!

Specific!

Measurable!

Actionable!

Realistic!

Time Bound!

Yours (and Why?)!

The Elements of a Rainmaking Plan

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Goals!

Rainmaking Tactics

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• Social Media Networking Allows You to Meet Almost Anyone In the World and Create A Relationship with Them Virtually!

• Blogging, Vlogging, Webinars & Live Broadcasting allows you to showcase your knowledge = you create relationships with those who comment!

• Referral Marketing Programs allows you create relationships by helping others get what they want - In return, they will help you get what you want!

Rainmaking Tactics

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• Association Networking allows you to create relationships with your Ideal Clients. !• Referral Groups are specifically designed to promote referrals amongst and between the members!

• Attorney Networks allow you to create relationships with other attorneys who do not compete for the type of work you do. !

• Email Marketing & Newsletters allow you to keep yourself top of mind with potential clients, current clients and referral sources so that the relationship is continually nurtured !

Rainmaking Tactics

Rainmaking Tactics

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The Ones That You Will Do Consistently & Constantly!

Executing the Rainmaking Plan

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•  Break each goal into bite-size pieces!

•  Schedule each action step you can take !

•  Take ACTION!

Rainmaking Plan Masterclass 4 Consecutive Mondays in November beginning November 6th (plus a bonus call)

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•  Live Calls: 60 + minute group coaching and training calls •  Open Q&A on every call so any questions you have may be

answered•  Worksheets for each call to help you develop your 2018 Rainmaking

Plan

•  BONUS: A final call on Monday, December 4th to wrap it all up

•  Private Facebook Page

76% Discount for !Webinar Participants!

!http://jaimiefield.com/masterclass!

!For more information and to sign up.Participation will be limited!!

Questions: [email protected] !

Contact Us

Jaimie B. Field, Esq. !The-Rain-Maker !A Division of Marketing Field, LLC !

[email protected]!201-264-6040!

[email protected]!800-571-8062!!!

Thank you

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