Plp Event Design 06 25 09 V5.0

PAUL LONG PRODUCTIONS

ElevateBeyond the Typical

An Actionable Strategy

Assure• Sponsors• Attendance• Smooth Process & Production

An Actionable Strategy

Reach

Total Target

Audience

An Actionable Strategy

Achieve & surpass

goals

An Actionable Strategy

Fully leverage

“assets” & tools

Embrace the Revolution

IT’S YOUR STORYWE JUST TELL IT

BRILLIANTLY

PLP Clients

DISCOVER • CREATE • CONNECT

Why are we doing this?

If you hold it…

will they come?

Multiple 3:00 to 4:00 min. modules

Message focused

Easy to watch

Easy to distribute

Authentic and Credible

On Stage

Exclusive Interviews

Other Event Assets

“Buzz” Production

Placement

Event Website Partner & Sponsor Websites Social & Blog Sites “News” Sites S.E.O. Connectivity Video Websites You Tube – Meta Café – Viddler – Revver – Vimeo –

Tube Mogul

DVD’s

Giving

Influencers the tools

If a tree falls in the forest……..

INTERNET MARKETING

• Search Engine Optimization (SEO)

• Pay Per Clicks (PPC)• Social Media• Viral• Connectivity with other sites

And get…. Data Capture Smart Info

DISCOVER • CREATE • CONNECT

- Tom FulksMightycomm

“Because you were so thoroughly doing your job, I was able to totally focus on doing my job.”

DISCOVER • CREATE • CONNECT

Process

Discover-Establish Goals-Key Messages-Content- Establish Parameters-ID Target Audiences

-Live -Virtual (Total)-Sponsors/Partners

Create

-Develop Content-Event Formats-ID Key Players-Production Plan-Internet Marketing-Scheduling-Budgeting-Review

Connect

-Build the Buzz-Execute the Show-Take care of Key Players-Quick Turnaround-Fill the Bucket-Review-Build the Buzz… again