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PAUL LONG PRODUCTIONS
ElevateBeyond the Typical
An Actionable Strategy
Assure• Sponsors• Attendance• Smooth Process & Production
An Actionable Strategy
Reach
Total Target
Audience
An Actionable Strategy
Achieve & surpass
goals
An Actionable Strategy
Fully leverage
“assets” & tools
Embrace the Revolution
IT’S YOUR STORYWE JUST TELL IT
BRILLIANTLY
PLP Clients
DISCOVER • CREATE • CONNECT
Why are we doing this?
If you hold it…
will they come?
Multiple 3:00 to 4:00 min. modules
Message focused
Easy to watch
Easy to distribute
Authentic and Credible
On Stage
Exclusive Interviews
Other Event Assets
“Buzz” Production
Placement
Event Website Partner & Sponsor Websites Social & Blog Sites “News” Sites S.E.O. Connectivity Video Websites You Tube – Meta Café – Viddler – Revver – Vimeo –
Tube Mogul
DVD’s
Giving
Influencers the tools
If a tree falls in the forest……..
INTERNET MARKETING
• Search Engine Optimization (SEO)
• Pay Per Clicks (PPC)• Social Media• Viral• Connectivity with other sites
And get…. Data Capture Smart Info
DISCOVER • CREATE • CONNECT
- Tom FulksMightycomm
“Because you were so thoroughly doing your job, I was able to totally focus on doing my job.”
DISCOVER • CREATE • CONNECT
Process
Discover-Establish Goals-Key Messages-Content- Establish Parameters-ID Target Audiences
-Live -Virtual (Total)-Sponsors/Partners
Create
-Develop Content-Event Formats-ID Key Players-Production Plan-Internet Marketing-Scheduling-Budgeting-Review
Connect
-Build the Buzz-Execute the Show-Take care of Key Players-Quick Turnaround-Fill the Bucket-Review-Build the Buzz… again