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A mock presentation to Nikon about how people use digital photography and what that means for their cool pix line. A student project at the VCU Brandcenter
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Digital Photography
Stunt Magic Presents
Photography Eras
1888The Kodak
1963The Instamatic
Luxury
the jpeg
1992
Traditional
2000
Megapixel
1998
The Camera PhoneDigital
Market Share
5%
20%
15%
10%
Traditonal Photography
Photography Eras
1888The Kodak
1963
The Instamatic
Luxury
the jpeg
1992
Traditional
2000
Megapixel
1998The Camera PhoneDigital
Documenting our lives
Enhancing our lives
Photography has shifted...
Now we use Photography for...
Photography is a life tool.
insightuse photography as a way to mimic their parents and express themselves
Whipper Snappers
insightuse photography as a tool to catapult their “celebrity” image, and document each day as an “experience”
College Clickers
Emerging Focus
insightusing photography as a tool of communication
insightuse photography to document their lifestyle and life story
Parent Paparazzi
insightrepresent traditional thinking on photography, documenting their family, art, and entertainment
The Enlightened
Lost in Translation
Life Tool Applications
Black Box
Personalized Games
Social Networking
Shift in CommunicationNot how the technology works but how it works for you.
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