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Making Invention Work @ VCU Brandcenter

02.2014

Hello there.

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So what does it mean to be a Creative Technologist?

Personally, I’ve always found it to be a person who sits at the intersection of design, strategy, and technology

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STRATEGY TECHNOLOGY

$$$

DESIGN

AFTER ALL, NOT ALL CT’S ARE CREATED EQUAL NOR DO THEY HAVE EQUAL FOUNDATIONAL TRAINING

I tend to think of this as more of a spider chart of strengths

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STRATEGY

DESIGN

TECHNOLOGY

AFTER ALL, NOT ALL CT’S ARE CREATED EQUAL NOR DO THEY HAVE EQUAL FOUNDATIONAL TRAINING

I tend to think of this as more of a spider chart of strengths

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STRATEGY

DESIGN

TECHNOLOGY

This would be the profile of a generalist. A jack of all trades, master of none.

AFTER ALL, NOT ALL CT’S ARE CREATED EQUAL NOR DO THEY HAVE EQUAL FOUNDATIONAL TRAINING

Some might have a stronger foothold in design

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STRATEGY

DESIGN

TECHNOLOGY

Someone with a better foothold in design and strategy might be best suited for a user experience position

AFTER ALL, NOT ALL CT’S ARE CREATED EQUAL NOR DO THEY HAVE EQUAL FOUNDATIONAL TRAINING

Others might thrive performing strategic thinking and research

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STRATEGY

DESIGN

TECHNOLOGY

Someone with prefers working with campaigns could pursue digital strategy while others focus on developing products

AFTER ALL, NOT ALL CT’S ARE CREATED EQUAL NOR DO THEY HAVE EQUAL FOUNDATIONAL TRAINING

Add a dash of tech and you’ve got different strategic opportunities

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STRATEGY

DESIGN

TECHNOLOGY

Someone with prefers working with campaigns could pursue digital strategy while others focus on developing products

Like crunching numbers, figuring out what can make your campaign successful? Consider data strategy.

AFTER ALL, NOT ALL CT’S ARE CREATED EQUAL NOR DO THEY HAVE EQUAL FOUNDATIONAL TRAINING

And prototyping skills will make you exceptionally valuable

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STRATEGY

DESIGN

TECHNOLOGY

If you can bring your designs to life there are many product design positions outside the industry that will put your skills to the best use. Or, of course, the existing developer positions.

Determine your skill set first, then approach recruiters

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Quit making me worry about my job already and tell me about yours...

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@rachelmercer