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Personal and Employer Branding in a Snapchat Age
PRESENTATION/WORKSHOP OVERVIEW
84% OF BUSINESS DECISION MAKERS START THEIR BUYING PROCESS WITH A REFERRAL.
SOURCE: EDELMAN TRUST BAROMETER
IMPORTANCE
INSPIRATION
ENVIRONMENT/CONTEXT
“DESPITE SOCIAL MEDIA POPULARITY, 93% OF SALES EXECUTIVES HAVE NEVER RECEIVED FORMALIZED
TRAINING ON SOCIAL SELLING.” SOURCE: ACCENTURE
OBJECTIVES
ü BUILD employer, founder, execuRve, professional and personal confidence in building their brands in a connected digital age.
ü EDUCATE people on the very best Rps and watchouts to pursue in their own brand building exercises.
ü ENGAGE the audiences in their own experiences and staging their own 4 week development plan to a be^er brand.
KEY AUDIENCES
• Human Resources/Corporate Change Agents
• Execu>ves,CEOS & Company Founders
• Mo>vated Professionals & Career Changers
• Fame-‐Ready Experts, Authors and Individuals
• Sales People, Entrepreneurs and SMB Owners
SEVEN LEAD COMPONENTS
q The Personal & Employer Brand Defined q Gold Benchmarks & Success Criteria q Comfort Level in Opening Up q Who Stands to Gain The Most q The Key Branding Benefits & Examples q Top 10 Tips for Doing it Well q Key Watchouts
FRAMEWORK
OUR CREDIBILITY
• Two decades of working with leading companies to beocme more open, more colalbora>ve brands
• Par>cipants, investors and prac>>oners in our own personal brands
• Key interviews and survey with leading industry
personal brands
• A suite of Persanal Brand-‐building Canvas/Workshop Tools
PERFORMANCE
PRECOG & WIKIBRANDS MANAGING DIRECTOR SEAN MOFFITT’S presenta>ons and workshops deliver: • Customiza>on for Each Audience
• Credibility & Professional Approach
• Energy, Provoca>on & Empathe>c Delivery
• Prac>cal & Valuable Tools and Content
• Fresh & Up-‐to-‐Date Insights
LET’S CONNECT
WE ACCELERATE YOUR DIGITAL MATURITY
www.precog.digital
sean,.moffiE@precog.digtal
www.wiki-‐brands.com
sean@wiki-‐brands.com
For all presentaRon and workshop enquiries, please contact: Brandie McCallum at (914) 621-‐6854 brandie@precogdigital.com
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