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DJ WaldowDirector of Community
Blue Sky Factory
May 27, 2010
Email Marketing: The Digital Glue of Social Media
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Who is ?
Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory). Our chosen vehicle for helping you achieve success is email marketing.
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http://www.blueskyfactory.com/oms/
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Email Marketing:The Digital Glue of Social Media
The Next 40 Minutes, 13 seconds (give or take)
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SILOS
INTERDEPENDENCY
CROSS-POLLINATION
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Silos
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EMAIL MARKETING SOCIAL MEDIA
EMAIL MARKETINGOld school
Dead
Dull, Boring
Tough to make $
SOCIAL MEDIANew school
Alive
Shiny, Exciting
“Easy Money”
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(Note Sarcasm)
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THE PERSON MANAGING YOUR EMAIL MARKETING PROGRAM IS LIKELY NOT
YOUR SOCIAL MEDIA PERSON
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Interdependency
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THIS IS GOOD NEWS!
SO IS THIS!
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Social Media Needs Email Marketing
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Social Media Needs Email Marketing
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Email Marketing Needs Social Media
Learn how to add this email sign up
widget to your Facebook page
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Email Marketing Needs Social Media
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Cross-Pollination
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Include ability to share (make it easy)
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Include ability to share (make it easy)
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Ask subscribers to follow, join, watch
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Ask subscribers to follow, join, watch
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Ask subscribers to follow, join, watch
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Ask subscribers to follow, join, watch
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Provide Incentive (What’s in it for me?)
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Provide Incentive (What’s in it for me?)
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1. Makes both email & social media messages more powerful & effective
2. Extends the reach of your emails & social networks
3. Pinpoints influential brand ambassadors4. Grows your email database & social networks5. All the cool kids are doing it
Why Cross-Pollinate Email & Social?
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All the cool kids are doing it!
Connect!
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DJ WaldowDirector of Community
djwaldow@blueskyfactory.com@djwaldow
Blue Sky Factoryblueskyfactory.com
blog.blueskyfactory.com@blueskyfactory
OMS 23-City TourComing to a city near you!
Early Bird savings available now
www.onlinemarketingsummit.com
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IMAGE CREDIT:
• Silos - http://www.flickr.com/photos/rutlo/3872475221/ (Flickr Creative Commons)• Whale - http://www.flickr.com/photos/31468017@N04/3897372665 (Flickr Creative Commons)• Bee - http://www.flickr.com/photos/snapr/468258805/ (Flickr Creative Commons)• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html
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