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A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
• 500+ running and triathlon races
• Won 50+ local and international races
• 12X Ironman Finisher, including the
double and quintuple Ironman
• 2002 Swim Around Manhattan (28.5
miles) in 9 hours
• 260 marathons and ultra marathons• Marathons in all 50 states
• All 7 continents
• 40 countries
• All 8 Australian states and territories
• 14 of the 28 EU member states
• 12 consecutive NYC marathons and 10
consecutive Boston marathons
Chris C. Solarz
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
• Teacher at The Fashion Institute of Technology
– Intro to Digital Marketing
–Blogging for Business
– Intro to Social Media
– Social Media Marketing
– Social Commerce
• Digital media expert specializing in consumer and business marketing strategy
–Digital marketing
– Strategy development
–Comprehensive online marketing strategies
To indulge
Enjoy a hobby
Honeymoon /
Destination Wedding
Babymoon
Discover new places, experiences and cultures
Holiday Travel
Trend Spotting Holiday 2014
• Travel site Kayak found the first week of December is the best time to book domestic holiday travel, with prices about 5 percent cheaper than surrounding weeks. Late bookers could see prices jump by 36 percent over current rates
Stats provided from Today
• The timing coincides with the holiday shopping melee. Airlines, hotels and booking sites weren't shy about promoting sales for Black Friday or Cyber Monday—and many of those are still in effect, along with new batches of weekly and seasonal offers.
Stats provided from Today
• Inspiration based purchases are becoming more prevalent
– Shopping and browsing starts much earlier than buying, with nearly one-third of holiday shoppers browsing in September
Stats provided from Yahoo Insights
Dalia Strum
http://www.daliastrum.com
T: @daliastrum
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
From Local to Global:
Unlocking the Power of Culture
P R E S E N T E D A T :
T H E C O O P E R A T I Z E T R A V E L M A R K E T I N G S U M M I T
J A N U A R Y 2 0 1 5
41
Meet Magatte
• Born in Senegal, West Africa
• Grew up in Europe
• Drawn to the United States
– Ended up living, marrying and working in
the US
– Fell in love with US culture
• But, something was missing…
42
Meet Senegal
43
Where does Senegal compete in international brand market?
44
Making Senegal a global brand
45
But companies need a clear and unified vision about the brand
46
Meet Tiossan
• The meaning of Tiossan: The Origins
of Culture & Humanity
• Each product has been carefully
crafted using the finest, most healing
and nourishing natural ingredients
Africa has to offer.
• Ellativa(tm): the unique healing
complex that combines Black Seed
Oil - a focal point of many traditional
remedies - with an exclusive blend of
essential oils and other natural
ingredients to deliver healthy, radiant
skin.
47
Bringing Senegal to the world
One of West Africa's most popular destinations,
Senegal is culturally rich, famous for its excellent
musicians, artists and story tellers, fine beaches,
beautiful colonial towns, lagoons and rivers.
Embracing the local spirituality and Senegal’s natural
healing plants and botanicals, Senegalese traditional
healers have produced effective and gentle healing
formulations that Tiossan is offering to the world.
The Beauty of Senegal
48
• Tiossan is dedicated to supporting
and healing the Senegalese
community, just as it supports and
heals the skin of every Tiossan user.
10% of the profits from every Tiossan
purchase is devoted to creating
innovative schools in Senegal.
• Committed to job creation in Africa:
progressing toward vertical
integration in production.
Beauty with Purpose
49
50
Imagery, words and sales strategy
51
Diverse media coverage focuses on cultural authenticity
52
Who and what influences today’s consumers?
Target market: American “Cultural
Creatives”
Target market values: unique, authentic but
polished experiences
Tiossan’sdifferentiator:
something new from an exotic
country
Why Senegal: beautiful beaches, pink lake, creative
culture, healing traditions
Tiossan branding: images, stories,
and collaborations with other
Senegalese brands to establish the
culture
Tiossan has built it’s brand on these questions
53
54
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
John KnowlesDirector of Marketing
Roger Smith Hotel
@RSHotel@Pancity
www.rogersmith.com
Miracle (2004)Based on the 1980 U.S. Olympic Ice Hockey Team and their Victory Over the
Soviet Union at the Winter Games in Lake Placid, New York.
“This cannot be a team of common
men. Because common men go
nowhere. You have to be uncommon.”~Herb Brooks
Roger Smith Shorts Film Festival 2009
Brett Siddell Casting“On the Rocks”, A Roger Smith Short by Sean Cunningham
Chevy Super Bowl AdDirected by Sean Cunningham
Starring Brett Siddell
Roger Smith Shorts Film Festival
XIII Brooklyn International Film Festival
RS SHORTS 2010 TRAILER
THAI ARTIST ALLIANCE
ROGER SMITH SHORTS 2012
We are a Thinking Man’s Hotel.
Bob Dylan’s epic song, ‘Like a Rolling Stone’
We are a Thinking Man’s Hotel.
Kurt Cobain watches ‘Smells Like Teen Spirit’on MTV
We are a Thinking Man’s Hotel.
Buckminster FullerConceives theGeodesic Dome
We are a Thinking (Wo)man’s Hotel.
Jane Goodall,a friend of ours.
The Window @ 125Introducing Series
The smallest gallery in NYCwith the biggest ideas.
Roger Smith is an idea
Come and experience.
John KnowlesDirector of MarketingThe Roger Smith Hotelwww.rogersmith.com
@RSHotel@Pancity
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
THE TRAVEL MARKETING SUMMIT
STEVE SOLOSKYThe Traveling Professor
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
CHANGING PERCEPTIONS
CHANGING PERCEPTIONS
Mickela Mallozzi - @TravelBareFeetBare Feet® TV & Web Series, Host/Producer
Eddie Bergman - @AfricaTravelATAThe Africa Travel Association, Executive Director
Michael Gigl - @AustriaTravelAustrian Tourism
Ricarda Lidner - @GermanyTourismGermany Tourism, Regional Manager of the Americas
Rob McKay - @ItsInQueensQueens Tourism Council
WRONG PERCEPTIONS
MAJOR EVENTS
Photo Courtesy of: Anthony England / @EbolaPhone
CHANGING A NEGATIVE TO A POSITIVE
STEPS TO SUCCESS
• 20% Organic Farmland
• 20,000 Organic Farmers
CHANGING THE EBOLA NARRATIVE
Photo courtesy of: Unite 4 West Africa
Photo courtesy of: Magical Kenya
Photo courtesy of: Magical Kenya
Photo courtesy of: Magical Kenya
STEPS TO SUCCESS
ROLE OF MEDIA
CHANGING THE EBOLA NARRATIVE
CHANGING PERCEPTIONS
Mickela Mallozzi - @TravelBareFeetBare Feet® TV & Web Series, Host/Producer
Eddie Bergman - @AfricaTravelATAThe Africa Travel Association, Executive Director
Michael Gigl - @AustriaTravelAustrian Tourism
Ricarda Lidner - @GermanyTourismGermany Tourism, Regional Manager of the Americas
Rob McKay - @ItsInQueensQueens Tourism Council
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
A HUGE THANKS TO OUR PARTNERS
PRESENTED BY
WiFi
network : STC_studio
pw : snapple1627
THE TRAVEL MARKETING SUMMIT
