Omd vietnam credentials 230914

OMD CANNES 2013 Media Agency of the Year

OMD | VIETNAM SEPTEMBER 2014

INSIGHTS • IDEAS • RESULTS

OMD | INSIGHTS • IDEAS • RESULTS

AN INTEGRATED COMMUNICATIONS AGENCY DELIVERING MEDIA AND MARKETING SOLUTIONS GLOBALLY

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Our mission at OMD is to deliver:

Insights that unlock demand potential

Ideas that ignite consumer desire

Results that accelerate business growth

Advertising Agencies

Media Services

GROUP NEGOTIATING

LEVERAGE

DATA & ANALYTICS

GLOBAL ACCOUNT MANAGEMENT

Diversified Marketing

One of the world’s largest communications companies

Over $41bn investment across media

9400+ employees Unrivalled coverage and negotiating muscle worldwide

‒ The most awarded media group for 8 consecutive years

(Gunn Report for Media)

WE HAVE OUR OWN STORY

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UNRIVALED CLOUT & DEPTH OF RESOURCE

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Source: RECMA 2013 global billings (USD BN)

YOUNG TEAM IN VIETNAM

!  Young and dynamic

!  Creative and passionate team handling top blue-chip accounts in the market

!  Rich experience spanned across a wide diversified client roster

!  Equipped with strong digital knowhow

!  Highly motivated and hands-on culture

OFFICES HO CHI MINH CITY | HA NOI STAFF 30 SBUs DIGITAL | FUSE | PR & EVENT | CREATIVE

GROWING FAST

!  In the market since 2009

!  Fast growing client list: international and local

!  Expanding in both office size and business

!  Attracting more new talents with high staff retention rate

GROWTH RATE – 50% YOY RETENTION RATE – 96%

0%

200%

400%

600%

800%

1000%

1200%

2010 2011 2012 2013 estimate 2014

Billings growth

BIG GROWTH DRIVEN OUR PURCHASING POWER

AN IMPRESSIVE CLIENT ROSTER

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FUSE BRANDED ENGAGEMENT

RESOLUTION MEDIA SEARCH ACTIVATION PLATFORM

ACCUEN PROGRAMMATIC BUYING

ANNALECT AGGREGATE DATA ANALYTICS

BRAND SCIENCE ECONOMETRIC MODELLING

ANTENNA REAL TIME INSIGHT & RESEARCH

AIRWAVE MOBILE MARKETING

INVESTING AHEAD OF THE CURVE

WHAT’S NEXT FORECASTING INNOVATION

INVEST IN OUR CLIENTS’ BUSINESS

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NIELSEN RURAL STUDY PANEL

CONSISTENT INDUSTRY RECOGNITION

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Agency of the year 2 years in a row

THE MANAGEMENT TEAM

VAN ANH TRAN LUU CEO OMG VIETNAM

THU MACFARLANE GENERAL MANAGER

NHI DO BUSINESS DIRECTOR SBUs

HANH LE HEAD OF TRADING

LINH VU PR | EVENT & SOCIAL MEDIA LEAD

DUC BUI DIGITAL LEAD

JASON NGUYEN CREATIVE LEAD

THUY PHAM BRANDED CONTENT LEAD

INSIGHTS • IDEAS • RESULTS

Case Studies

SONY VAIO DUO 13: MAKE THE IMPOSSIBLE POSSIBLE

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Premium price and image

Music Composers, Creative, Architectures, Designers

(Macbook Users lookalike)

Limited time – Budget<$10K

Online only, no Facebook

�TRUE� FACEBOOK INFLUENCERS

(Top KOLs in Artist and Business industries)

TOP TECH FORUM TIE UP

Plan: 100 Laptops in 7 days period

Achieved

In 1 day

The Challenge: !To create awareness and involvement with the product and to establish the product as a �prevention� solution for their kid�s sensitive skin

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The Insight: Modern Vietnamese mums seeks advices and share experience with peers. They are active online forum members. Besides sourcing information from experts, they search online for reassurance. They also like to get validation from other mums

The Idea: Using KOLs and Seeders of Webtretho and Lamchame (two largest online forums for women in Vietnam) to influence online mums. We organised an offline conference with them prior to the launch to provide product education and hand-on experience to absolutely convince them of Sudocrem�s benefits. We also formed a partnership with Webtretho Forum for seeding and photo contest package

The result: Delivered over 200 % compared with planned KPIs thanks to the off-line event and volunteer efforts from KOLs and Seeders since they are genuinely interested and pleased with the brand. Highest performance was delivered by Consultant box addressing audience� concerns; thus creating a high level of audience engagement and interaction with the brand.

Achieved with a very limited budget

SUDOCREM LAUNCH:

LOTTE ACUO - PR & ACTIVATION

Objec&ves:*!To!launch!ACUO!to!public,!boost!product!trial!through!sampling,!deliver!key!message!of!the!brand,!support!volume!growth!for!the!brand!through!promo>on.!

The*idea:*!Use!“invisible!chair”!&!“fresh!box”!to!explore!the!fresh!feeling!of!product!bring!to!consumers.!Making!viral!clip,!PR!online!&!offline.!Carry!out!sampling,!mini!music!shows!with!BA!at!universi>es,!shopping!malls,!super!markets,!cultural!centers…in!HCM!&!HN!

The*result:*!ALract!massive!exposure!for!campaign!&!get!high!brand!awareness!from!target!consumers.!

WHAT CLIENTS SAID ABOUT US

“OMD-VN has a good Digital MKTG team. They are excellent at consumer insight, competitive analysis, media mix, creativity and innovative planning. The team are hard-working, good listening, solution-oriented, prompt and initiative.”

NGUYEN KIM LOAN Sony’s Marcom Manager

“The OMD partners brought much valuable insights into our campaign. The team understood our needs very well, showed outstanding knowledge of our customer target group and extraordinary feeling for the product we were launching. Through their experience with international clients they are able to guide foreign clients to make relevant and proper choices in the reality of the Vietnamese market. I find the team to be extremely creative, committed, professional, very client friendly and much fun to work with.”

PAWEL CZAMECKI Sudocrem Marketing Manager

“We love the brilliant concept of the invisible chair, it’s very creative & attractive. The operation was good, OMD carried out an interesting playground for target consumers and make a big wow about the campaign as well.”

Mrs. NGOC Lotte Marketing Manager

SO THIS IS WHO WE ARE

!  Nimble,!flexible!agency!born!in!the!digital!age!

!  Deeply!understanding!the!market!!  Driven!to!provide!clients!the!best!

combina>on!of!strategic!thinking,!media!efficiency!and!implemen>ng!service!

!  Fully!supported!OMD!Regional!and!Global!Network!

YOUNG, SOLID AND GROWING STRONG OFFERING CLIENTS A TRUE PARTNERSHIP

DELIVERING SUCCESS FOR OUR CLIENTS

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Thank*You!*

For more information, please contact: Thu Macfarlane General Manager | OMD Vietnam T +84-903 946 558 | E thu.macfarlane@omd.com