Nyc bar june 15 2010

Video and Social MediaHow Lawyers and Smaller Law Firms Can Use the Web as a Vital Business Development Tool

Linda Sedloff OrtonIntelligent Video SolutionsNYC Bar Association –June 15

Linda Sedloff Orton, Intelligent Video Solutions, © 2010 Social

Media Social Media Platforms•Facebook•LinkedIn•Twitter•Podcasts•Webcasts

Video• Video Embedded

Press Releases• Email Campaigns

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Social Media Platforms• Facebook

▫Create a fan page for your organization▫Post events, company details

• LinkedIn▫Recruitment Purposes▫Networking

• Twitter▫Become a thought leader▫Follow people who you are interested in

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Social Media Advertising

•Google, Facebook & LinkedIn▫Specific targeting based on demographic

information of potential clients:▫Age, Location, Job title, School, Interests

Example: Greg Mayo Band –Abby Road ShowGoogle Advertisement for The Bitter End.

Targeted people who were Beatles Fans, between 20 and 70, lived within 20 miles of Village.

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Podcasts and Webinars

•Create an audio or video file and submit to Apple for iTunes access to your podcast

http://www.apple.com/itunes/podcasts/specs.html

http://podcast.com/

•Webinars are a creative way to give a presentation or “pitch” from a remote location

Saves time and money, but creates a better connection with the client

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Video Embedded Press Releases

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Email Campaigns

•Create a powerful subject line with a deadline or number in it

•Use visuals – people remember them better than text

•Keep your content brief but provide links•Inexpensive providers like

Constant Contact or legal specific and designer firm Concep enable you to track opens

•Video in emails are a powerful combo

Muzeview Report•Videos are being used

to summarize and highlight data, wins,

challenges and messages from leaders in public

companies around the world

• But currently only a handful of law firms are using videos for marketing and recruiting.

Linda Sedloff Orton, Intelligent Video

Solutions, © 2010

Types of Legal Videos

•Training•Recruitment•Business Development•Video Biographies•Practice Area Pieces•Conferences and Events•Internal and External Communications•Video Presentations in Pitches

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Training & Recruitment Videos

•Born2Consult - Deloitte

•Milbank Tweed Recruitment

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Business Development Videos•Ruth Raisfeld, P.C. – ADR Services

Video overview by a solo ADR and mediation specialist in Westchester. Put in: Corporate ADR Westchester into Google to see how video helps search results.

• Juvie Judge Humorous video pushed out through email to gain

exposure and generate business – focus on Deferred Associates – leveraged something topical

Over 4,200 hits on YouTube alone

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Practice Area and Video Biographies

•Loeb & Loeb Energy Group Shown at the Platts Energy Conference

•Loeb & Loeb Video Bio Montage Will replace static bios on website

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Firm Announcements, Conferences, and Events•Sonnenschein Merger•Alvarez & Marsal

Private Equity Conference•Legal Marketing Associate Conference 20

10 Annual Report

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Video Presentations

•Cole Schotz – Marketing Presentation to the Attorneys

Linda Sedloff Orton, Intelligent Video Solutions, © 2010

Thank You

For a copy of this presentation, please provide me with a business card.

Linda Sedloff OrtonPresident

IntelligentVideoSolutions.comlinda@intelligentvideosolutions.com

914-925-3688