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Video and Social MediaHow Lawyers and Smaller Law Firms Can Use the Web as a Vital Business Development Tool
Linda Sedloff OrtonIntelligent Video SolutionsNYC Bar Association –June 15
Linda Sedloff Orton, Intelligent Video Solutions, © 2010 Social
Media Social Media Platforms•Facebook•LinkedIn•Twitter•Podcasts•Webcasts
Video• Video Embedded
Press Releases• Email Campaigns
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Social Media Platforms• Facebook
▫Create a fan page for your organization▫Post events, company details
• LinkedIn▫Recruitment Purposes▫Networking
• Twitter▫Become a thought leader▫Follow people who you are interested in
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Social Media Advertising
•Google, Facebook & LinkedIn▫Specific targeting based on demographic
information of potential clients:▫Age, Location, Job title, School, Interests
Example: Greg Mayo Band –Abby Road ShowGoogle Advertisement for The Bitter End.
Targeted people who were Beatles Fans, between 20 and 70, lived within 20 miles of Village.
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Podcasts and Webinars
•Create an audio or video file and submit to Apple for iTunes access to your podcast
http://www.apple.com/itunes/podcasts/specs.html
http://podcast.com/
•Webinars are a creative way to give a presentation or “pitch” from a remote location
Saves time and money, but creates a better connection with the client
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Video Embedded Press Releases
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Email Campaigns
•Create a powerful subject line with a deadline or number in it
•Use visuals – people remember them better than text
•Keep your content brief but provide links•Inexpensive providers like
Constant Contact or legal specific and designer firm Concep enable you to track opens
•Video in emails are a powerful combo
Muzeview Report•Videos are being used
to summarize and highlight data, wins,
challenges and messages from leaders in public
companies around the world
• But currently only a handful of law firms are using videos for marketing and recruiting.
Linda Sedloff Orton, Intelligent Video
Solutions, © 2010
Types of Legal Videos
•Training•Recruitment•Business Development•Video Biographies•Practice Area Pieces•Conferences and Events•Internal and External Communications•Video Presentations in Pitches
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Training & Recruitment Videos
•Born2Consult - Deloitte
•Milbank Tweed Recruitment
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Business Development Videos•Ruth Raisfeld, P.C. – ADR Services
Video overview by a solo ADR and mediation specialist in Westchester. Put in: Corporate ADR Westchester into Google to see how video helps search results.
• Juvie Judge Humorous video pushed out through email to gain
exposure and generate business – focus on Deferred Associates – leveraged something topical
Over 4,200 hits on YouTube alone
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Practice Area and Video Biographies
•Loeb & Loeb Energy Group Shown at the Platts Energy Conference
•Loeb & Loeb Video Bio Montage Will replace static bios on website
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Firm Announcements, Conferences, and Events•Sonnenschein Merger•Alvarez & Marsal
Private Equity Conference•Legal Marketing Associate Conference 20
10 Annual Report
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Video Presentations
•Cole Schotz – Marketing Presentation to the Attorneys
Linda Sedloff Orton, Intelligent Video Solutions, © 2010
Thank You
For a copy of this presentation, please provide me with a business card.
Linda Sedloff OrtonPresident
914-925-3688
