Mugur Patrascu: profesionalizarea sociala_sms_bucuresti2012

We Come A Long Way

2006 – experimenting with everything

2007 - “should bloggers take money”?

2008 – first important campaigns on blogs, first leaders, mass media into blogs

2009 – listers, large campaigns, monitoring

2010 – blogs and SN democratization, communication on SN

2011- the Facebook year, blog agencies, big initiatives

2012 – still Facebook, bloggers own initiatives, the M-lister ?

Today

We work for 10 brands

25 campaigns per year, 80% with social media coverage

8 Facebook pages

For the market, make it x 10 at least

…and we need your help

Social Media has changed

We are no longer selling the medium…

…we are looking for solutions to make it work, to get the maximum out of it.

Profesionalising Social Media

KOLs – brands partnership

Today’s Pattern

Hit and run

Everybody does everything

Everything is done the same way

By the same guys

That basically are in denial with their personality

The Social Partnership Should Evolve

We need you because we cannot handle the bandwidth

We need your extra help in managing communities

We need you for your specialties

We need you for your fresh personality

We need you to challenge us

We need the A-lister, we definitely need the M-lister

But

You need to understand brand communication

You need to understand clients, owners, stakeholders

You need to act professionally (responsible)

You need to be a communication enhancer

You have to choose

The Professional SM Partner

Likes, identifies with and works for 2 to 3 brands

Works full time for them

Works in connection with the agency, client brand plan, defines the social strategy together. Is part of the process. Works the extra miles.

Is getting performance bonuses.

Understands the brand, the target, the market. Inductions and internships.

Understands communication, brand strategy, workflows

Understands the selling process

Back To Basics

This is a soul business…

…based on personal traits

Think about it…