Merchandise presentation

Effective Sales

Promoting Cool BDT Merchandise

“ People buy people before they buy services and products ”

–Will Kintish

MMFI

First Things First

• GREET the guest at the merchandise area….

• Never, never ask the killer question: May I help you?

• Instead try one of these………

Some Suggestions……..

• Hi how are you today? Have you taken the tour? You have, oh you must have seen Mrs. Mallard and her ducklings, we carry the book. It’s actually the official childrens book of Massachusetts. Makes an awesome gift.

Or…

• Is there anything in particular you collect, we have magnets, shot glasses, patches. I collect frogs, unfortunately we don’t sell those but I would be happy to show you what we do have.

Perhaps…..

• Hi, how are you? Are you a Boston sport fan? We just started a new line of T-shirts commerating the victory parades. They would make a great gift for any sports fan.

Duck Wagon

• Promoting Merchandise

What is Visual Merchandising

• Visual merchandising is the art of development of three-dimensional displays in order to maximize sales. For example:

DWAG– Placement of items for visual interest– Relevant placement of items based on

situation, weather etc..

What are we selling?

Let’s Make a Sale…

Also continuing….

• BDT scratch tickets– A Ticket is given with each DL purchase

The Info Duck should carry and hand out

‘Touchy, Feely’

Create opportunities for guests to touch , feel, handle merchandise whenever possible.

Inventory

• Inventory will be done at the end of every month.

• Any comps MUST be recorded on IR

• Theft will be dealt with swiftly