Media And Money

Just One Idea from John Healy (DigitalE)healynow@gmail.com

Media, Brands & Money

Key questions

How do media companies:

- Stand out amidst media fragmentation?

- Make more revenue & increase margins?

- Be a thought leader for their clients’ brands?

Be a Trend Master to help clients:.

- Differentiate their brands - Expand their customer base

- Build more loyal customers

Here’s just one idea

Trend: Leadership & Values?

Brands are also being held to account

Time of Re-evaluation

Being more meaningful

Traditional institutions losing

credibility.

Brands stepping into the breach.

Profits

Vision

Principals

Values

What does my brand stand for today?

How do I bring it to life?

Who can help me get there?

There is a values gap. Who’s going to fill it?

Media helps brands step in

M E D I A

OLD NEW

ratings

packages

negotiations

upfronts

brands

stories

creativity

design

The new reality

Media & consumers are also the messengers

consumers

media

Your brand

responsible

principled

safe

quality

caring

helpful

What values does yourbrand stand for today?

Smart media

Smart media companieswill link brands,values & causes

to build meaningful relationships

with their client’s customers.

New streams of revenue

DigitalE will help media companies be Trend Masters &

thought leaders for brands.

And in the process, DigitalE will build significant new revenue streams for media companies.

DigtalE Trend Master: John Healy healynow@gmail.com

Just One Idea from John Healy (DigitalE)healynow@gmail.com

Media, Brands & Money