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Make money while making a difference.
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Key questions
How do media companies:
- Stand out amidst media fragmentation?
- Make more revenue & increase margins?
- Be a thought leader for their clients’ brands?
Be a Trend Master to help clients:.
- Differentiate their brands - Expand their customer base
- Build more loyal customers
Here’s just one idea
Trend: Leadership & Values?
Brands are also being held to account
Time of Re-evaluation
Being more meaningful
Traditional institutions losing
credibility.
Brands stepping into the breach.
Profits
Vision
Principals
Values
What does my brand stand for today?
How do I bring it to life?
Who can help me get there?
There is a values gap. Who’s going to fill it?
Media helps brands step in
M E D I A
OLD NEW
ratings
packages
negotiations
upfronts
brands
stories
creativity
design
The new reality
Media & consumers are also the messengers
consumers
media
Your brand
responsible
principled
safe
quality
caring
helpful
What values does yourbrand stand for today?
Smart media
Smart media companieswill link brands,values & causes
to build meaningful relationships
with their client’s customers.
New streams of revenue
DigitalE will help media companies be Trend Masters &
thought leaders for brands.
And in the process, DigitalE will build significant new revenue streams for media companies.
DigtalE Trend Master: John Healy [email protected]
