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“ME” Focused Messages FAIL
The You-Attitude = Reader-Centered Writing
Effective writers make the audience believe that the most important person is "you," the recipient and not the writer.
• Who is the TARGET – Primary audience– Secondary audience
Characteristics
• READER'S POINT OF VIEW
• READER BENEFIT and emphasizes what the reader
wants to know
• Focuses on the POSITIVE
• Protects the reader's EGO
• APPRECIATION for your readers
• Appropriate message TONE
• CORRECT ETIQUETTE
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