“ME” Focused Messages FAIL

The You-Attitude = Reader-Centered Writing

Effective writers make the audience believe that the most important person is "you," the recipient and not the writer.

• Who is the TARGET – Primary audience– Secondary audience

Characteristics

• READER'S POINT OF VIEW

• READER BENEFIT and emphasizes what the reader

wants to know

• Focuses on the POSITIVE

• Protects the reader's EGO

• APPRECIATION for your readers

• Appropriate message TONE

• CORRECT ETIQUETTE