Marketing with social media admin conf 042611

Market Yourself

with Social Media

ByMary Ellen Merrigan

Where are you on the spectrum?

Not-a-Fan Power User

ASSESSWhere are you now?

Companies recruit on the web!

Complete your Google profile.

http://www.google.com/alerts

Set up a Google Alert for YOU!

Three strategies to assess web YOU.

http://www.onlineidcalculator.com

Register for your domain name

Seek input Ask Tests/assessments

Subscribe to Smartbrief.

NAME ITDefine “Brand YOU”

What’s your objective?

Design an email signature.

http://www.wisestamp.com/

Example:

OR:MARY ELLEN MERRIGANSmart Marketing Strategist | Merrigan Group LLCT: 505-280-9772 | E: MaryEllen@MerriganGroup.com BLOG: http://www.ProfitMeister.com | WWW: http://www.MerriganGroup.com

Build a complete, powerful profile.

Keywords

Picture Professional headshot Personable smile Consistency across platforms Visual identity

Review your bio for social media.

7 to 9 words to introduce you

Keyword emphasis

Two-sentence bio

150 word bio (NOT your resume!)

ACTSpread the word

Expand your online influence.

LinkedIn is a powerful choice.

Get news in a digest on LinkedIn.

Use LinkedIn for biz networking.

Create job-hunt success on LinkedIn.

Consciously build your network.

Personalize your invites/responses.

Research people, titles, connections.

Focus on your headline.

Profile: 100% complete!

Your profile is your brand! Work it.

Ask and receive recommendations.

Personalize your requests.

Recommendations overview

Boxnet Slideshare Twitter links Blog links LinkedIn groups User forums

Enhance your summary with apps.

Leverage Facebook for your future.

The photo strip offers brand options.

Connect with people you know.

Practice Facebook restraint.

“Like” company pages Adjust your privacy controls Let status updates reflect maturity

Make Twitter work for you.

Listorious Twitter lists offer info.

Twitter tips make success easy.

Companies Leaders Tools

AUTHENTICATELive Your Brand

Position yourself as an expert.

1. Determine your brand2. Create a matching profile3. Create accounts at all major places4. Get your knowledge out5. Develop a strategy for using videos6. Leverage for SEO7. Be active on your sites8. Become a voice of the industry

Present yourself with style.

Mydropcard.com Rmbrme.com

How am I remarkable?

Stand out in a cookie cutter world.

Amazon book reviews Articles to article banks & web portals Profile at Ziggo.com, or Zoominfo.fom

MEASUREMonitor the Result

Track mentions on your terms.

Social Mention Serph Spy Yotify Notify me Filtrbox

IN SUMMARY...Your Responsibility: Social Media

ASSESSWhere are you now?

NAME ITDefine “Brand YOU”

ACTSpread the word

AUTHENTICATELive Your Brand

MEASUREMonitor the Result

How social are you?

Everybody is a genius. But, if you judge a fish by its ability to climb a tree, it will spend its whole life believing that it is stupid.

~Albert Einstein

Marketing with social media admin conf 042611

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