marketing process, efforts, audit

GROUP 3

1.The Marketing process2.Managing marketing effort3.Marketing audit - (balanced score

card) Nandkumar, jerin varghes, jithinlal, joyson, jubin T, pooja, poorna, imran.

THE MARKETING PROCESS

1.Situation (swot) analysis 2.Market-product focus and goal setting 3.Marketing program4.Implimentation phase5.Controle phase

Nandkumar

Nandkumar

1.SITUATION (SWOT) ANALYSIS

Nandkumar

2.MARKET-PRODUCT FOCUS AND GOAL SETTING

Nandkumar

3.MARKETING PROGRAM

Poorna

4.IMPLIMENTATION PHASE

Poorna

5.CONTROLE PHASE

Poorna

MANAGING MARKETING EFFORTS

Imran

MARKETING EFFORT CAN BE BROKEN DOWN INTO FIVE STEPS

1.Objectives2.Budget3.Agencies4.Monitoring

and5.Assessment Imran

1.OBJECTIVES-

Generally, the intent of marketing, and advertising in particular, is to establish a brand image and develop product awareness by providing valuable information for prospective customers. In addition, persuasion is part of complementary marketing efforts to encourage action on the part of customers (i.e., make a purchase).

Imran

2.BUDGET-

Several useful methods of creating a budget might fit your brand's needs and strategy. A company's leaders or marketing managers decide on a budget at a level they think should be spent or believe the firm can afford, which is also referred to as the arbitrary allocation method

Imran

3.AGENCIES

An agency or advert agency is a service business dedicated to creating, planning, and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients. Typical ad agency clients include businesses and corporations, non-profit organizations and govt agencies. Agencies may be hired to produce television commercials andradio commercials as part of an advertising campaign.

Meaning

Jerin k varghase

FOLLOWING CRITERIA SHOULD BE CONSIDERED WHILE SELECTING AN

marketing AGENCY:

CONFLICTS OF INTEREST: Do not choose an agency that is representing your biggest (or better yet, any) competitor.

SERVICES AVAILABLE: If your company plans to use a specific strategy, such as guerilla marketing or Facebook advertising, make sure the agency you select provides that service.

RELEVANT EXPERIENCE: The agency you selects should not merely provide the services you want but it should also possess relevant experience in that area.

SIZE: The more people an agency has, the more creativity and diversity you can expect. If you have in mind an idea that's fairly extensive, an agency with only three employees is less likely to be able to realize your idea than an agency with 80 employees.

Jerin k varghase

4.MONITERING

Whether you hired an agency to develop a campaign or you launched your program yourself, a vital step of advertising management is to oversee and monitor the advertising program. Monitor the progress and efficiency continuously. Assign a team of detail-oriented people and create a plan on the frequency of monitoring the program as well as the measures to be monitored.

Jubin T

5.ASSESSMENT

Assessing a campaign's effectiveness depends on the objectives you set previously. The more detailed your goals are, the easier it is to measure the progress of achieving your objectives.

For example, if the objective of a one-month long Facebook advertising campaign is to gain 10,000 likes and you have only 1,500 likes on Day 20 of the campaign, achieving your goal is unlikely unless the campaign is changed for the remaining 10 days.

Jubin T

MARKETING AUDIT? A review of the internal and external marketing environments as well as the company’s operation.

Joyson

1. Marketing Environments2. Marketing Strategy3. Marketing Department4. Marketing Systems5. Marketing Productivity6. Marketing Functions

WHAT’S INCLUDED IN A MARKETING AUDIT?

Joyson

1.MARKETING ENVIRONMENT

A review of the:

- Organisation (Internal Environment)- Suppliers- Distributors and Dealers- Customers- Competitors- The Public’s View

Joyson

2. MARKETING STRATEGY

A review of the:

- Vision, Mission & Position Statement- Marketing Objectives and Goals- Marketing Strategy

Joyson

3.MARKETING DEPARMENT

A review of the:

- Formal Structure- Functional Efficiency- Interface Efficiency

Jithinlal

4. MARKETING SYSTEMS

A review of the:

- Information System e.g. CRM- Planning System- Control System- New Product Development System (NPD)

Jithinlal

5. MARKETING PRODUCTIVITY

Analysis of:

- Profitability- Cost Effectiveness

ROI

Pooja

6. MARKETING FUNCTIONS

A review of the:

- Product- Placement- Price- Promotion- People- Physical Evidence- Processes

Marketing Mix

Pooja