Managing personal reputation online

Managing PersonalOnline Reputation

@amayfield

FT 15 July 2013

There are lots of reasons people are

thinking about their personal

online reputation.

The web is still growing.

550M photos a day150M on Instagram

and Snapchat

Digital leaders

Privacy concerns

Digital footprintWeb shadowData exhaust

So, I wrote thisbook

http://goo.gl/sn8r4

My new chapters will be...

http://goo.gl/sn8r4

Being foundFirst impressionsWhat you do What others say Earning attentionA reputation for... Public and private selfBad things

The ingredients of managing online reputation

http://goo.gl/sn8r4

Why online reputationmatters

“What you know or don’t know about networks...”

Due diligencevs

Realising valuevs

Shameless self-promotion

9 rules for managingyour web shadow

Check yourweb shadow1.

Be the best & first source about yourself

Where are peoplelooking for you?

Understand your networks

LinkedIn Maps

Be present 4.

Blogs and profile pages

http://flavors.me/amayfield

http://www.antonymayfield.com/

Serendipityengines

Be useful 5.

Choose what to shareChoose what not to share

Working in the network

Image: by Masa Kepic aka Paolabililty

©2011

We create useful data all the time

Have your own policyon public vs. private 6.

You’re always on the record 7.

Get a thickerskin 8.

Fear of transgression

It’s not another world 9.

Tools and literacy

Immediate and emergent benefits

When to be openWhen to be closed

image (cc) Lorem Ipsum

- Design around attention, sharing and networks

- Focus on objectives, with boundaries on time

- Open and closed states...

Workflows

Time-lining good days and bad days…

NokiaDesign Your Day

http://goo.gl/YyBp8http://goo.gl/YyBp8

- Hashtags: Follow ‘em - don’t over-use ‘em...

- Search: You’d be amazed...

- Lists: Choose you you need to listen to...

- Bonus (Mute... if you can)

Make Twitter useful

- Use apps Tweetbot’s best, Osfoora and official Twitter apps also good

- Be picky: Prune your network, make it interesting...

- Never Tweet in anger Best to walk away and cool down

- Complete your profile: The more information, the more people can connect with you

- Endorsements: Give them and ask for them.

- Maintain your profile: Keep it fresh and change bits to be noticed...

- Updates Try them out, and post significant news there...

Make LinkedIn useful - Groups: Find ones which work for you - and join in discussion

- Meet-ups: Lots of networking groups start in LinkedIn.

- Connect your profile: Add apps, especially SlideShare if you create public documents.

- Say why you are connecting People won’t always remember you

- Profile views Look at people’s profiles

- Diigo (and its close relation, Delicious)

- Feedly - for all your feed reading

- Twitter: General serendipity engine...

- LinkedIn: Who? What are they doing?

- Instagram: Fun...

My top apps and social services

- Evernote: For everything...

- Wordpress: for blogging

- Flipboard: For reading - best used with Google Reader

Make the toolswork for you

My favourite tool: Diigo

http://www.diigo.com/user/amayfield

And for power users IFTTT.com

And for power users IFTTT.com

And for power users IFTTT.com

If you liked thisyou may also like...

There’s abook

http://goo.gl/sn8r4

There’s awhite paper

http://goo.gl/7uT1x

@amayfieldbrilliantnoise.com

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Ta-dah!