Making the Connection: Mobile Marketing

Making the Connection:Mobile Marketing

Discussion: #mmha2010

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Download the slides atSlideShare.net/30lines

Where do we stand?

“messaging in bite-size chunks”

Answer these questions...>> What is our goal?

>> Who are we trying to reach?

>> What action(s) do we want them to take?

>> Where is our audience now?

And these...>> How do we integrate mobile with current offline/online communications?

>> How will we stay current on the latest tools, trends and best practices?

>> How do we define success?

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Have the goal in mind.

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Know your audience(s).

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Create a call to action.

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Embrace customers’ interests.

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Get people talking.

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One tool of many.

Know what success looks like.

Test the water.

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What’s in the toolbox?

Texting / SMS

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Txt me, k? :P

Try it:Text my30 to 88000

Mobile Web

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Examples, good and bad

Text

Ads

Get location-specific

Apps

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What’s your brand’s app?

Get social

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Are you surprised?

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“Find us on ...”

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Stay connected

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Try it:Text like 30lines to 32665

Make your own:j.mp/fbwindowsign

Location-Based Services

Check in with location services

Augmented Reality

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See the world in a new way

Image credit: Yanko Design

QR Codes and Tags

Tag, you’re it.

Tag, you’re it.

Try it:qrcode.kaywa.com

More Than Marketing

E-commerce

Now what?

What do we want our audience to do?

What can we help them do better, easier, faster?

What opportunities do we have to optimize existing content?

How will we promote our mobile programs?

How can we complement this with mobile?

www.flickr.com/photos/polar905/1296913435/

Does the coverage at your propertymake you scream?

Can your residents connect?>> Wi-Fi

>> Cellular: 3G, 4G, LTE

>> In common areas and in their units

>> Flexibility to accommodate all major networks (AT&T, Verizon, Sprint, etc.)

Can your residents connect?More info at:

>> MultifamilyTechnology.com

>> ElectronicArchitect.com

>> Bit.ly/MFTechGroup

Apartment Chat on Twitter#AptChat :: AptChat.org

Letʼs talk.

Text my30 to 88000

Mike Whaling614.859.5030mike@30lines.com

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