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Adapting To The Digital World
Becoming A Socially Savvy Business
Adam KmiecNovember 12, 2009
Sunday, November 22, 2009
Good Afternoon
Sunday, November 22, 2009
#duqtc
Sunday, November 22, 2009
Sunday, November 22, 2009
Sunday, November 22, 2009
Basically Iʼm Old
Sunday, November 22, 2009
Sunday, November 22, 2009
Sunday, November 22, 2009
Do you like my shirt?A: YesB: No
Sunday, November 22, 2009
Do you think social media is about giving up control to your consumer?
A: YesB: No
Sunday, November 22, 2009
Is social media a fad?A: YesB: No
Sunday, November 22, 2009
Social Media
Sunday, November 22, 2009
Social MediaXSunday, November 22, 2009
Itʼs Not About Social Media …Itʼs About Social Business
Sunday, November 22, 2009
Social > Media
Sunday, November 22, 2009
Businesses Started Out As Social
Sunday, November 22, 2009
Sunday, November 22, 2009
Customer Focused
Sunday, November 22, 2009
Technology Has Gotten In The Way
Sunday, November 22, 2009
This Was Supposed To Make Communication More Personal
Sunday, November 22, 2009
It Didnʼt...
Sunday, November 22, 2009
Technology Isnʼt Social
Sunday, November 22, 2009
People Are Social
Sunday, November 22, 2009
Thatʼs WhySocial > Media
Sunday, November 22, 2009
But, I Keep Hearing About Social Networks
Sunday, November 22, 2009
Sunday, November 22, 2009
Lots Of Logos
Sunday, November 22, 2009
Your Logo >
Sunday, November 22, 2009
Lots Of Networks
Sunday, November 22, 2009
Networks AreMade Of People...
Sunday, November 22, 2009
...People You Want To Connect With
Sunday, November 22, 2009
People > Networks
Sunday, November 22, 2009
Connecting With People Generates Money
Sunday, November 22, 2009
Sunday, November 22, 2009
So How About Some Real Case Studies?
Sunday, November 22, 2009
“For the first time ever, conversations are visible to us. You cannot start in social media without knowing how to listen.”
-Stan Joosten, Procter & Gamble
Sunday, November 22, 2009
Sunday, November 22, 2009
Sunday, November 22, 2009
Sunday, November 22, 2009
Sunday, November 22, 2009
From tweeting To Making The Register Ring
Sunday, November 22, 2009
6,011 Followers
Sunday, November 22, 2009
tweetup 11/2/2008Sunday, November 22, 2009
The Host - JR CohenSunday, November 22, 2009
100+ PeopleSunday, November 22, 2009
Itʼs Not VaporItʼs Real Sales
Sunday, November 22, 2009
Sunday, November 22, 2009
This Is DuncanSunday, November 22, 2009
He Sells FencesSunday, November 22, 2009
“The company supplemented its mailed-out catalog and ads in specialty magazines with a
website about five years ago, but the big breakthrough came last December, when Duncan
added a blog that he calls The Fence Post.”
Sunday, November 22, 2009
Since then, he has had an 850% increase in sales leads.
Sunday, November 22, 2009
Why?
Sunday, November 22, 2009
Google Likes ContentSunday, November 22, 2009
“We don't say you should buy this from us. We don't really refer to ourselves at all. It's really important to the whole marketing effort to blog and sort of become known as an authority and a trusted authority on what you're selling. We've been around
enough to know the kind of questions people have about products, so we try to explain that in the blog. It's information
like that they wouldn't be able to find out easily any other way.''
Sunday, November 22, 2009
Heʼs Expanded
Sunday, November 22, 2009
Sunday, November 22, 2009
Steak Is TastySunday, November 22, 2009
Building Awareness Through An
Integrated Approach
Sunday, November 22, 2009
Ugly SiteSunday, November 22, 2009
But, Thatʼs OkItʼs Functional
Letʼs Build Around It
Sunday, November 22, 2009
Sunday, November 22, 2009
“As far as our ROI on social media efforts, of course itʼs always hard to determine that. But, what I do know
is that since we turned our focus to social media, attracting inbound links, more internet marketing/less print advertising, etc., we have seen an approximate 30 percent boost in sales (year to date) in a time where a lot of restaurants are down 10-20 percent.”
Sunday, November 22, 2009
Which case study did youfind most interesting?
A: Coffee GroundzB: Louis E. Page
C: Caminito
Sunday, November 22, 2009
Creating A Toolbox
Sunday, November 22, 2009
Network Connect
Contribute MonitorSunday, November 22, 2009
My Advice
Sunday, November 22, 2009
Be You
Sunday, November 22, 2009
Remember, There Are NO Rules
Sunday, November 22, 2009
Convert “Social” Connections IntoReal Connections
Sunday, November 22, 2009
Donʼt Focus OnThe Numbers
Sunday, November 22, 2009
Give Something Back And Provide Value
Sunday, November 22, 2009
Experiment Continually
Sunday, November 22, 2009
Thank You!
Sunday, November 22, 2009
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