Making Social Business Work For Your Business

Adapting To The Digital World

Becoming A Socially Savvy Business

Adam KmiecNovember 12, 2009

Sunday, November 22, 2009

Good Afternoon


#duqtc




Basically Iʼm Old




Do you like my shirt?A: YesB: No


Do you think social media is about giving up control to your consumer?

A: YesB: No


Is social media a fad?A: YesB: No


Social Media


Social MediaXSunday, November 22, 2009

Itʼs Not About Social Media …Itʼs About Social Business


Social > Media


Businesses Started Out As Social



Customer Focused


Technology Has Gotten In The Way


This Was Supposed To Make Communication More Personal


It Didnʼt...


Technology Isnʼt Social


People Are Social


Thatʼs WhySocial > Media


But, I Keep Hearing About Social Networks



Lots Of Logos


Your Logo >


Lots Of Networks


Networks AreMade Of People...


...People You Want To Connect With


People > Networks


Connecting With People Generates Money



So How About Some Real Case Studies?


“For the first time ever, conversations are visible to us. You cannot start in social media without knowing how to listen.”

-Stan Joosten, Procter & Gamble






From tweeting To Making The Register Ring


6,011 Followers


tweetup 11/2/2008Sunday, November 22, 2009

The Host - JR CohenSunday, November 22, 2009

100+ PeopleSunday, November 22, 2009

Itʼs Not VaporItʼs Real Sales



This Is DuncanSunday, November 22, 2009

He Sells FencesSunday, November 22, 2009

“The company supplemented its mailed-out catalog and ads in specialty magazines with a

website about five years ago, but the big breakthrough came last December, when Duncan

added a blog that he calls The Fence Post.”


http://www.louispage.com/blog

http://www.louispage.com/blog

Since then, he has had an 850% increase in sales leads.


Why?


Google Likes ContentSunday, November 22, 2009

“We don't say you should buy this from us. We don't really refer to ourselves at all. It's really important to the whole marketing effort to blog and sort of become known as an authority and a trusted authority on what you're selling. We've been around

enough to know the kind of questions people have about products, so we try to explain that in the blog. It's information

like that they wouldn't be able to find out easily any other way.''


Heʼs Expanded



Steak Is TastySunday, November 22, 2009

Building Awareness Through An

Integrated Approach


Ugly SiteSunday, November 22, 2009

But, Thatʼs OkItʼs Functional

Letʼs Build Around It



“As far as our ROI on social media efforts, of course itʼs always hard to determine that. But, what I do know

is that since we turned our focus to social media, attracting inbound links, more internet marketing/less print advertising, etc., we have seen an approximate 30 percent boost in sales (year to date) in a time where a lot of restaurants are down 10-20 percent.”


Which case study did youfind most interesting?

A: Coffee GroundzB: Louis E. Page

C: Caminito


Creating A Toolbox


Network Connect

Contribute MonitorSunday, November 22, 2009

My Advice


Be You


Remember, There Are NO Rules


Convert “Social” Connections IntoReal Connections


Donʼt Focus OnThe Numbers


Give Something Back And Provide Value


Experiment Continually


Thank You!
