LinkedIn Marketing Solutions preview

Our Mission.Connect the world’s professionals to make them more productive and successful

connectedprogress

achievementworklifebalance

goals

reco

gn

itio

nh

ap

pin

ess

moneycareer

excellence

knowledgeHard work

learn

ing

skill

sexposu

refocus

rew

ard

s

Connections drive success

200M+ Members Worldwide

7 M Director+

$83K Average Income

71% Graduates

Enablement

Your profile to the world

The Brand Called You

Source: Q23 – Types of brands / products / companies would expect to see on site | Normalised data | Base: Professional (n=5204) Personal (n=8692)

Higher association with‘professional’ networks

15%

10%

5%

4%

6%

10%

…express my personality

…follow personal interests

…meet my entertainment needs

…improve myself professionally

…help me to make business decisions

…gain advice / recommendations

Higher association with‘personal’ social networks

I want to see brands that I use to:

7

Professional vs. Personal Networks Context Matters

Jobs

Content

5X

A content rich experience

9M+Content Uploads

11

That works where you work

Seamlessly across devices

“ for the next

FIVE YEARSwill be

DERIVINGINSIGHT

AHEAD OF PEERS”-IBM CEO Study 2012

Because knowledge is power

SURVIVAL SKILLS 101

Connecting brands with professionals

dataresearch

social

analytics

integrationcompany pages

mediaAPIs

targeting

LinkedIn ads

poll/content ads

soci

al ads

plug-ins

insi

ghts

gro

ups

dis

pla

y

Is Your Brand In?