Linkedin for BNI members in Hyde Park, Ohio

Put Linkedin to Work

Distinguish yourself by becoming an online networking leader to connect with

customers and drive new business

1Celek Media ConsultingSunday, April 3, 2011

What we mean by Social Media

• Conversation• Contributions• Network, not broadcast• Trust, not expert

Why should we spend any time on this?

More than half of all C-Level executives under 40 search for business information themselves.

New Forbes/Google reportJune 22, 2009

Why should we spend any time

on this?

Social networking for businesses

and professionals

A web site is not enough

• Broadcasts your info one way.• Depends on customer to decide to come to you.

Celek Media ConsultingSunday, April 3, 2011

Start with Google ProfilesMake search engine work for you

to always be found on first page of Google results.

Create at google.com/Profiles

Google Places to locate your business

So many choices, so little time

Pick 2-3 social media sites that: • Your target audience uses.• You can update consistently.

Linkedin for networking

• Virtual, in-person connections.

• Excellent SEO.• Business focused,

not personal interests.

Linkedin for being seen

• Connect to stay in touch.

• Connect to be found on your

contacts’ pages.

Challenges we face online

Linkedin for Business10 Things to Do Now

• 1 Fill out your profile — completely.

Linkedin for Google

• Here’s what’s found, seen by search engines.• Put keywords in headline.

Linkedin for your resume

• Keywords in current role.• Complete work history to reconnect with coworkers, vendors.

Linkedin for info about you

• Groups you share with other users.• Required to connect with other users.

Linkedin for connections

• Reconnect with classmates and alumni.• Give and request recommendations

Linkedin Applications

• Add Applications to feed your blog updates.

• 1. Fill out your profile — completely.

• 2. Update your status once a day.

• What are you working on? • Link to your blog or web site. status once a day.

• 1. Fill out your profile — completely.• 2. Update your status once a day.

• 3. Make connections work for you.

Share what you’re doing

23Celek Media Consulting

• Schedule your events.• Invite customers, contacts.

Sunday, April 3, 2011

Linkedin for finding people

• Search by location, business, products.• Discover your connections.

• 1. Fill out your profile — completely.• 2. Update your status once a day.• 3. Make connections work for you.

• 4. Ask, Answer Questions.

Linkedin for finding Answers

• Ask for info, help, advice, contacts.• Post to groups, topics, by location.

Answer Questions

Be seen as an expert

Linkedin to provide Answers

• What can you share?• How can you help with today?

• 1. Fill out your profile — completely.• 2. Update your status once a day.• 3. Make connections work for you.• 4. Ask, Answer Questions.• 5. Join, participate in Groups.

Linkedin for Groups

• Find groups in your business, community, topics of interest.

Linkedin for experts

• Share what you know.• Provide answers that show you as source, leader.

Linkedin for conversation

• Use groups to ask questions.• Start a conversation.

Linkedin Groups for your needs

• Create a group to start, lead discussion of your topics.

Linkedin for email to Groups

• You can email members of groups you manage.

Search for new business

• Find opportunities by searching what other users say, do.• “Birdhouse”

Help desk for your business

• Ask questions• Contribute answers• See what help businesses need.

• 6. Search for people, companies, groups.

Linkedin for finding People

• Search by keyword, company name, location.

Connect with new customers• Find companies you want to do business with.• Find their employees and network with their connections.

Linkedin for finding People

Linkedin for Advanced Search

Linkedin for Company Info

• Biz intel on your desktop when you need it.

Linkedin for Company Info

• Learn about ex-employees and where they moved.

Linkedin for Profiles

• 6. Search for people, companies, groups.

• 7. Share documents.

Linkedin for documents

• Upload presentations, sales kits.• Share documents, virtual workspace.

• 6. Search for people, companies, groups.• 7. Share documents.• 8. Recommendations — give them and ask

Linkedin for recommendations

• Praise your connections.• Ask for their recommendations.• Your info appears on many more pages.

• 6. Search for people, companies, groups.• 7. Share documents.

• 8. Recommendations — give them and ask for them.• 9. Improve your Google position.

• Link to your other sites.• Put keywords in Summary and Specialties to help search engines find you.

Linkedin for Google

• 6. Search for people, companies, groups.• 7. Share documents.• 8. Recommendations — give them and ask for them.• 9. Improve your Google position.• 10. Share your reading list.

Linkedin Applications

• Share your reading list, recommendations for books.

Linkedin Review

Fill out your profile completely

• Identify and use keywords that describe your business.• What words will searchers use to find you?

Fill out your profile completely

• Headline is most important for Google search.• Fill out with your keywords to be found in search.

Help customers find you

• Link to your web sites.• Include social media profiles. Give customers several ways to contact you.

Find, network with companies

Post, search for jobs

Give, ask for recommendations

Quick review of best practices

Change

Linkedin for BNI members in Hyde Park, Ohio

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