Leveraging Social Media

Leveraging Social Media: Make it part of your sales cycle

Why Social Media?

• Help your target market find you• Control what they do find• Virtual handshakes

– Reconnect – Meet new contacts– Stay top of mind

• Set it and (sometimes) forget it

The Social Media Sales Cycle

The business meeting

The reunion/night out

The cocktail party

The big three social networks:

Creating an online footprint

How do search engines work?

Social media = exit sign off the Internet

LinkedIn: Your online portfolio

LinkedIn company pages

Blogs: The Backbone of Social Media

Blogs = Virtual Home Base option

Target market

YouVirtual Home Base

Virtual Home Base

Blogs are SEO friendly

• Search engines love:– new content– websites with lots of pages– keywords in titles/links– back links (follow v. no-follow)

Keyword Success

Facebook Pages: Give them something to talk about

Facebook … really?• 500 million people• Easier than blogging• Visual• Free• SEO

The Social Media Sales Cycle

Twitter: The 24/7/365 Cocktail Party

Why Twitter?

• What business problems do you need to solve?–Marketing–Networking–Publicity/brand awareness–Crises management–Customer service–Market research–CRM

Automate

Generate

Total outreach

Referral generation

• Broaden your reach• Stay top of mind• Online referrals are easy• High tech high touch

Thank you!

New Media Marketing Consulting

Email: Diane@DKDnewmedia.com

Twitter: @DKDnewmedia

www.DianeDanielson.com

Leveraging Social Media

Business

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