Keith Finglas - Ideagen event in WIT

Ideagen15 Oct, 2009

Innovation Delivery Ltd.Keith Finglas

Agenda

1. Session Goals

2. Innovation overview

3. Idea generation

4. Exercise

5. Q&A

Ideagen15 Oct, 2009

Session Goals

1. Network to identify people

with similar passions – and

complementary skillsets

2. Understand how ideas

enable the innovation

process

3. Practise generating ideas

Ideagen15 Oct, 2009

Innovation across the business

Blue Sky

Extensions Changemanagement

Industry peers

Supply chainProcessing Culture andorganisation

Demand chain

Product/Service Mfg/Ops Partnering Co. / Org.

aware1

attempting2

successes3

leader4

How we use this:Companies engage with each of these operational areas in different ways. We use this as part of a dashboard to summarise findings visually for comparison.

Equipmentand Lines

Ideagen15 Oct, 2009

What’s different?

user IaD → customer experience touchpoint design

physical prototyping → conceptual prototypingBOM → service delivery blueprint

product platforms → IT platformsproduction planning → service delivery trainingpricing models → business models

product innovation service innovation

Products and Services Innovation

Ideagen15 Oct, 2009

Time

ROIGo widePrioritise,Select Execute

Ideas

Deep diving Portfolio ExecuteMeasureValue

Systematise

systemic innovation framework

Leadership & Organisation

Culture & Values

People & SkillsProcesses & 

Tools

Effectiveness

An innovation framework

Ideagen15 Oct, 2009

1

2

3

inspire

ideas

prototype

distill

prioritise

evaluate

Innovation or 

Design CycleDESIGN‐THINKING MODEL

Ideagen15 Oct, 2009

Fundamental stepping stone

1

2

31

2

3

businessconcept

servicefeatures

interactions

1

2

31

2

3 12

3

design implement

Innovation or 

Design CycleWITHIN DEVELOPMENT

12

312

312

3

1

2

3

Ideagen15 Oct, 2009

Innovation Execution

Idea generation

During

use rules

warm up

share inspiration

record every idea

…

flowIdeagen15 Oct, 2009

Idea generation

How it looks :

L O T S   of 

ideasIdeagen15 Oct, 2009

Idea generation

How it looks :

visual !

Socks on table legs

Socks on Table legs

Socks

on Table

Legs

Ideagen15 Oct, 2009

Idea generation

Rules

the basics1 quantity2 wild ideas 3 defer judgement 4 build

+ courtesy and time-minding5 one conversation at a time6 stay focused on the topic

+ stickiness7 visual

Keep in mind

compete for more good ideas from everyone

Ideagen15 Oct, 2009

Idea generation

After

vote

distill promptly with core groupcluster and classify

individual follow‐ups

write‐up

prioritise

prototype

evaluateIdeagen15 Oct, 2009

Practise

Getting to know 

you

Move to the wall poster

with the theme you find most interesting.

‐Introductions 

‐Name, Organisation/Company

‐Team formation 

‐Ideally 4 to 6

‐May be some reforming

Team briefing to follow …

Ideagen15 Oct, 2009

Practise

The winner is …

It’s a race.

In teams, at your themes

The most ideas in 10 minutes wins …

‐Suggested Idea Topics

‐Current assumptions

‐Existing resources/skillsets

‐New trends/convergences

‐What users want

Ready, Steady, Go !

Ideagen15 Oct, 2009

PractiseQ&A

That’s 

interesting …

Your observations?

Ideagen15 Oct, 2009

PractiseQ&A

Key takeaways …

Impact of time limit 

‐artificially short

‐separates judgment from generation

Availability of resources 

‐wider accessibility for ideas to surface

Further processing

‐ Post‐its can be moved, clustered, themed

Other …?

Ideagen15 Oct, 2009

Q & A

Ideagen15 Oct, 2009