Is your business NBN ready? – Developing a Digital Business Strategy: VELG National Conference...

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“Is your business NBN-ready? – developing a digital business strategy

Allison MillerVELG 2012 National Conference

Thursday 20 September 2012

Image: 'NBN in Plain English' - http://www.flickr.com/photos/89165847@N00/6357746413

National Broadband Network = NBN

• High speed internet• Faster than we can imagine• Changing the landscape -

• Not just with digital fibre but with digital opportunities

Key enabler for many economic, social, technological and environmental developments (Bowles, 2011)

NBN explained

Video - http://www.youtube.com/watch?v=JU-zIEkGJps

speedtest.net

Functioning in a digital economy

National Digital Economy Strategy

Source: National Digital Economy Strategy (2011) nbn.gov.au/the-vision/digitaleconomystrategy

Industries to fly and fall in 2012 in Australia

Source: Ibis World (2012) –http://www.ibisworld.com.au/images/marketing/IBISWorld-SpecialReport-IndustriestoFlyandFall-Jan12.pdf

NBN & Education

Image: 'Break Free' - http://www.flickr.com/photos/7762644@N04/2475011402

The new digital economy will have an impact on all Australian Industries and will require every business, community organisation and government

department to be NBN-ready( Bowles, 2011)

Internet = Game Changer

• From one to many to many to many; push vs pull

• Broken business models:• Music industry• Book/Publishing industry

• New ways of working:• Collaborative/networked• Open, personalised• Give to get (FB, TW, Gmail)

How many of these terms to you know?

• Creative Commons• Open educational resources• OER university• Open badges• Peer 2 Peer University• MOOC• Digital sovereignty • Open source technology

Is your training organisation NBN-ready?

Designing your digital future and developing a

digital roadmap

Digital Presence:• Digital identity• Social media • Social graph• SEO, Tags, Keywords• QR codes• Google Alerts• Google Analytics• Google/Facebook

Adwords

Designing your digital future

Image: 'It's the building that's miniature: Philadelphia's Clothespin+by+Jack+Wolgin' - http://www.flickr.com/photos/12836528@N00/2198995023

Digital Infrastructure:• ‘the cloud’ storage• Software as a service• Semantic (predictive)• Web accessibility• User interface & experience• Interoperability • Open source vs proprietary• Virtual desktops• Mobile devices and BYODs

SMEs need to analyse their current digital business model for its strengths and weaknesses to determine their ‘digital gaps’ …. (Miller, 2012)

Designing your digital future

Image: Latest Digital Trends - http://www.briogroup.com.au/about/about-us/latest-news/digital-trends.html

Digital Marketplace:• Online stores - eBusiness, eCommerce,

PayPal, eBay• Mobile phone payments & ATM –

CommBank Ka-ching• Digitalisation of products/services -

3D printing• Booking online - AusPost – passports,

Qld Hairdresser, Eventbrite• Reminding customers – SMS, Swarm

• Digitally reporting – mobile device forms, interactive PDFs

… and implement and evaluate their own business’s digital capability (Miller, 2012)

Designing your digital future

Image: 'Dive off!' - http://www.flickr.com/photos/58862846@N00/419945378

• Develop an eBusiness Strategy/Action Plan

• Link to Business Plan/Strategic Goals

• Get input from stakeholders• Communicate• Resource• Risk manage• Monitor• Evaluate

Develop your digital roadmap

Implementing and evaluating for digital

success

Image: 'Global Player' - http://www.flickr.com/photos/29487767@N02/3574392846

When will the NBN impact you? Is it already impacting you?

Digital Policies/Legal considerations:• HR• ICT• IP/Copyright/Creative

Commons• Digital sovereignty • Moral rights• Spam• Privacy• Social media

Implement and evaluate for digital success

Image: 'Future Or Bust!' - http://www.flickr.com/photos/71038389@N00/2337307518

Financial & Sustainability considerations

• Finance - crowd sourcing finance – KickStarters

• Risk Management• Benchmarking and metrics

- data analytics• Sustainability - your digital

roadmap/strategy• Governance/Management• Review triggers

Implement and evaluate for digital success

Determining your business’s current digital

capability

Image: 'NBN Rollout Map' - http://www.flickr.com/photos/97304820@N00/6934255879

In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve

their information and communication technology (ICT) skills (Bowles, 2011)

“Culture may eat strategy for breakfast, but

when it comes to digital technology, competencies

eat culture for lunch”Courtney Shelton Hunt, Social Media in Organisations – New Tools for doing old thingssminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

Undertake a digitally-enabled skills & competency analysis

Wordle based on Courtney Shelton Hunt’s Digital Era Competencies (2012) Social Media in Organisations – New Tools for doing old things

www.sminorgs.net/2012/05/digital-era-competencies-how-do-you-stack-up.html

In order for Australia to fully leverage the economic, social and environmental benefits of the NBN, every Australian will need to improve their information

and communication technology (ICT) skills ( Bowles, 2011)

• Digital Workforce• digital literacy (IBSA, 2010)• HR policies

• tele-working• micro-work• collaborative rewards

What is your business’s current digital capability?

Image: 'Morning Shopping' - http://www.flickr.com/photos/73491156@N00/3669364668

Image: 'LightArt Kijkduin 2007' - http://www.flickr.com/photos/8816624@N08/2165030237

• Supporting a culture of ongoing development:

• Agility• Continuous Improvement,

streamlining processes• Responsiveness to changing

• Regulatory environment• Funding models (VIC/SA)• Client expectations• Quality outcomes• Competitors

The NBN means new growth and sustainability opportunities for small to medium sized businesses (SMEs) (Bowles, 2011)

What is your business’s current digital capability?

Image: 'Yahoo! NYPD Neon Sign at Times Square,+NYC' - http://www.flickr.com/photos/22714323@N06/3770104219

This means new growth and sustainability opportunities for small to medium sized businesses (SMEs) ( Bowles, 2011)

• Supporting a culture of ongoing development:

• PD• Performance Plans• Co-optition• Collaborative learning

communities• Room to make mistakes and

test new ideas

What is your business’s current digital capability?

Develop your workforce development plan and strategies

Image: Silhouettes of a Team - http://office.microsoft.com/en-us/images/results.aspx?qu=team&ex=1#ai:MC910217056|

What? • digital opportunities

exist? • future workforce

requirements?• current workforce

capabilities?• gaps?• strategies – existing &

new?• review/evaluation?

Where to start?

More info: digitalcapability.com.auRegister for updates: bit.ly/digitalcapability

vanguardvisionsconsulting.com.au

Allison Miller0400 732 270

allison@vanguardvisions.com.auvanguardvisionsconsulting.com.au

digitalcapability.com.au