Introduction to content curation

Introduction to

Presentation

Content Curation

Cendrine Marrouat

Google+: Cendrine MarrouatTwitter: @cendrinemediaWebsite: www.socialmediaslant.com

What Is Content Curation?

Customized and relevantcontent delivered directly to

audiences

FilteringSelecting

Organizing

"The process of sorting throughthe vast amounts of content on theweb and presenting it in ameaningful and organized wayaround a specific theme."

- Beth Kanter*

*http://www.bethkanter.org/content-curation-101

Why Content Curation?

We need filters

They relate better to content relayed by those they trust.

People have busy lives

What we read and share says a lot about who we are and what moves us.

Brands don’t always have time to produce content.

Powerful branding tool!Build traffic

6

5

Build yourcommunity

7

Complementthe creative

process

2

Serve youraudience

1

Share yourthoughts in adifferent way

4

Show yourpersonality

3

Establishyour

expertise

Benefits of ContentCuration

Some Ideas to Leverage Content Curation

Customer Service

Adobe's CMO.com curates and provides digital marketing insights & inspirationfor senior marketing executives around the globe.

"Exclusivity" Program

Every two weeks, Suzan St Maur of HowToWriteBetter.net sends her newslettersubscribers a roundup of her favorite articles on business writing and blogging.

Interactions with Audiences, Leaders, & Brands

Showcase other people's contentin your niche to:

- Garner attention / respect foryour work

- Create networking opportunities

- Open the door to cooperativeadvertising and branding

News & Developments in Your Industry

Remember this: In social media, your audience is international.

Curating the latest events in real-time is a great way to build up your expertise and credibility.

Team Spirit Building

Curation involves threeprocesses: research, self-education, and sharing.

Encouraging staff to curatecontent fosters a culture basedon respectful / valuableexchanges of ideas.

It’s also a great way tounderstand the interests andstrengths of each member of ateam.

Examples of Content to Curate

Tips from experts Presentations

Events

Articles Stats

to Curate ContentTools

More tools: your own blog, Google+, Pinterest, and RebelMouse

Scoop.it List.lyStorify

Paper.li

to Find Content to CurateTools

More tools: Topsy, AllTop, Google+, and valuable blogs in your niche.

Twitter lists Swayy

Google AlertsLinkedIn Pulse

Some Tips to Be a Great Curator

Be creative

Rework titles

Cite sources

Customize intros based on socialnetworks

Support / encourage other curators

Add context in your own voice

Tag authors

Some Curators to Follow

Robin Goodmasternewmedia.org

Martin Smithcuragami.com

John Thomas thenetworkeronline.wordpress.com

Kelly Hungerfordpaper.li

Jan Gordon curatti.com