In the industry #4

ORGANIZATIONAL DIVERSITY

Starbucks Coffee

Women in the Workplace

Glass Ceiling: “barrier so subtle that it is transparent, yet so strong that it prevents women and minorities from moving up in the management hierarchy”

Women make 80% of what men earnMommy track discrimination: according to the

book, flexible employment in exchange for fewer opportunities to advance in the workplace

Minorities in the Workplace

Black job applicants with lighter skin are preferred to those with darker skin color with equal qualifications

Black males face higher numbers of unemployment Especially jobs that require more social skills

Lack of minority representation within nonprofit organizations and government

Phases of Workplace Development

Developed by Morrison and Von Glinow:Surpassed first-generation affirmative

organization Meeting legal requirements for gender and ethnic

diversity

Second-generation affirmative action “Firm has met affirmative action goals in terms of

numbers, and the emphasis shifts to supporting female and minority employees”

Phases of Workplace Development

Multicultural organization Moves beyond the concept of support for minority

members to the institution of policies that deliberately capitalize on cultural and gender diversity

According to the book, “A multicultural organization is also marked by full informational integration. That is, co-cultural group members are not excluded from social activities or from mentoring and other developmental processes.”

Dimensions for Describing a Multicultural Organization

Acculturation Modes by which two groups adapt to each other and

resolve cultural differences Starbucks will introduce new drinks from different

cultures

Structural integration Cultural profiles of organization members, including

hiring, job placement, and job status profiles Starbucks’ workplace has become a melting pot of

cultural profiles

Dimensions for Describing a Multicultural Organization

Informal integration Inclusion of minority-culture members in informal

networks and activities outside of normal working hours Starbucks hosts service events in local areas such as

Detroit, MI

Cultural bias Prejudice and discrimination

Starbucks has an anti discrimination policy and program

Dimensions for Describing a Multicultural Organization

Organizational identification Feelings of belonging, loyalty, and commitment to the

organization Starbucks has a recognition and rewards for their

employees to make them feel included and appreciated

Intergroup conflict Friction, tension, and power struggles between

cultural groups Conflict management process are in order to handle such

situations

Starbucks Workplace Development

Starbucks says “In all that we do, we will continue to strive to create a culture of belonging – where everyone is welcome- so that we can continue to drive innovation and growth through our people.”

According to Stewart, in 2011, Starbucks launched a $5-million loan program for small businesses called “Create Jobs For USA.”

Where Starbucks Stands

According to Starbucks’ website:65% of U.S. partners are women40% are minoritiesOf the top 50 leaders- 26% are women and

18% are minoritiesOf the vice presidents- 48% women and 15%

are minorities

Photo from Starbucks website

Where Starbucks is Going

According to the Starbucks website:

By 2020, increase the representation of feales and minorities in top leadership levels by 50%

Provide Inclusion training and tools to people managers to ensure that we are preparing all leaders to foster a diverse and inclusive culture based on merit.

Provide diversity education for retail partners.

Where Starbucks is Going

Drive leader accountability for diversity and inclusion outcomes.

Increase internal pipeline of diverse leaders at VP and director level

To expand talent pools, they will continue to partner with community-based youth organizations and educational institutions to reach more cultures

Initiatives

“Investing in young people and close opportunity gaps for young men of color” (Cottman)

Starbucks is teaming up with more than a dozen companies to hire more than 100,000 workers Macy’s, Wal-Mart, Target, Taco Bell, JC Penney, CVS

Initiatives

Starbucks in Ferguson, Missouri (Stewart) Set to open in spring 2016 Partnering with local bakery that was vandalized

Starbucks plans to open 15 new stores in “diverse medium-to low-income communities” across the country (Stewart) Milwaukee Phoenix Chicago Jamaica neighborhood of Queens, NY

Why it Matters

Opportunities for minorities in middle-to low-income areas

Diversity education

Different thought process

Why it Matters

Creativity

Support local cities Ferguson, Missouri

Fosters innovation and new ideas

Signs of Diversity

Gift card designs Christmas tree Menorah for Hanukkah Happy Holidays

Neutral holiday cups Red ombre Reindeer

Questions

What efforts are being made to educate partners of different cultures within the workplace?

What efforts are being made towards achieving each of the dimensions of a multicultural organization?

In what ways could Starbucks recognize more holidays such as Black History month?

Suggestions

Starbucks could showcase drinks that are sold in different countries here in the U.S. Pistachio-Rose Mocha – sold in Ireland

Celebrating more holidays Ex. They only have the “Christmas Blend”

coffee beans

Works Cited

Cottman, M. (2015, July 13). Black America Web: Starbucks Commits to Diversity in Hiring; Will More Corporations Follow? Retrieved March 30, 2016, from http://blackamericaweb.com/2015/07/13/starbucks- commits-to-diversity-in-hiring-will-more-corporations-follow/2/

Inclusion at Starbucks. (n.d.). Retrieved March 30, 2016, from http://www.starbucks.com/responsibility/community/diversity-and-

inclusion/aspirations

Stewart, M. (2015, November 20). Huffington Post: Starbucks Embarks on National Diversity Initiative In Ferguson. Retrieved March 30, 2016, from http://www.huffingtonpost.com/entry/starbucks-ferguson-diversity-program_us_564f6911e4b0879a5b0ae129