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ORGANIZATIONAL DIVERSITY
Starbucks Coffee
Women in the Workplace
Glass Ceiling: “barrier so subtle that it is transparent, yet so strong that it prevents women and minorities from moving up in the management hierarchy”
Women make 80% of what men earnMommy track discrimination: according to the
book, flexible employment in exchange for fewer opportunities to advance in the workplace
Minorities in the Workplace
Black job applicants with lighter skin are preferred to those with darker skin color with equal qualifications
Black males face higher numbers of unemployment Especially jobs that require more social skills
Lack of minority representation within nonprofit organizations and government
Phases of Workplace Development
Developed by Morrison and Von Glinow:Surpassed first-generation affirmative
organization Meeting legal requirements for gender and ethnic
diversity
Second-generation affirmative action “Firm has met affirmative action goals in terms of
numbers, and the emphasis shifts to supporting female and minority employees”
Phases of Workplace Development
Multicultural organization Moves beyond the concept of support for minority
members to the institution of policies that deliberately capitalize on cultural and gender diversity
According to the book, “A multicultural organization is also marked by full informational integration. That is, co-cultural group members are not excluded from social activities or from mentoring and other developmental processes.”
Dimensions for Describing a Multicultural Organization
Acculturation Modes by which two groups adapt to each other and
resolve cultural differences Starbucks will introduce new drinks from different
cultures
Structural integration Cultural profiles of organization members, including
hiring, job placement, and job status profiles Starbucks’ workplace has become a melting pot of
cultural profiles
Dimensions for Describing a Multicultural Organization
Informal integration Inclusion of minority-culture members in informal
networks and activities outside of normal working hours Starbucks hosts service events in local areas such as
Detroit, MI
Cultural bias Prejudice and discrimination
Starbucks has an anti discrimination policy and program
Dimensions for Describing a Multicultural Organization
Organizational identification Feelings of belonging, loyalty, and commitment to the
organization Starbucks has a recognition and rewards for their
employees to make them feel included and appreciated
Intergroup conflict Friction, tension, and power struggles between
cultural groups Conflict management process are in order to handle such
situations
Starbucks Workplace Development
Starbucks says “In all that we do, we will continue to strive to create a culture of belonging – where everyone is welcome- so that we can continue to drive innovation and growth through our people.”
According to Stewart, in 2011, Starbucks launched a $5-million loan program for small businesses called “Create Jobs For USA.”
Where Starbucks Stands
According to Starbucks’ website:65% of U.S. partners are women40% are minoritiesOf the top 50 leaders- 26% are women and
18% are minoritiesOf the vice presidents- 48% women and 15%
are minorities
Photo from Starbucks website
Where Starbucks is Going
According to the Starbucks website:
By 2020, increase the representation of feales and minorities in top leadership levels by 50%
Provide Inclusion training and tools to people managers to ensure that we are preparing all leaders to foster a diverse and inclusive culture based on merit.
Provide diversity education for retail partners.
Where Starbucks is Going
Drive leader accountability for diversity and inclusion outcomes.
Increase internal pipeline of diverse leaders at VP and director level
To expand talent pools, they will continue to partner with community-based youth organizations and educational institutions to reach more cultures
Initiatives
“Investing in young people and close opportunity gaps for young men of color” (Cottman)
Starbucks is teaming up with more than a dozen companies to hire more than 100,000 workers Macy’s, Wal-Mart, Target, Taco Bell, JC Penney, CVS
Initiatives
Starbucks in Ferguson, Missouri (Stewart) Set to open in spring 2016 Partnering with local bakery that was vandalized
Starbucks plans to open 15 new stores in “diverse medium-to low-income communities” across the country (Stewart) Milwaukee Phoenix Chicago Jamaica neighborhood of Queens, NY
Why it Matters
Opportunities for minorities in middle-to low-income areas
Diversity education
Different thought process
Why it Matters
Creativity
Support local cities Ferguson, Missouri
Fosters innovation and new ideas
Signs of Diversity
Gift card designs Christmas tree Menorah for Hanukkah Happy Holidays
Neutral holiday cups Red ombre Reindeer
Questions
What efforts are being made to educate partners of different cultures within the workplace?
What efforts are being made towards achieving each of the dimensions of a multicultural organization?
In what ways could Starbucks recognize more holidays such as Black History month?
Suggestions
Starbucks could showcase drinks that are sold in different countries here in the U.S. Pistachio-Rose Mocha – sold in Ireland
Celebrating more holidays Ex. They only have the “Christmas Blend”
coffee beans
Works Cited
Cottman, M. (2015, July 13). Black America Web: Starbucks Commits to Diversity in Hiring; Will More Corporations Follow? Retrieved March 30, 2016, from http://blackamericaweb.com/2015/07/13/starbucks- commits-to-diversity-in-hiring-will-more-corporations-follow/2/
Inclusion at Starbucks. (n.d.). Retrieved March 30, 2016, from http://www.starbucks.com/responsibility/community/diversity-and-
inclusion/aspirations
Stewart, M. (2015, November 20). Huffington Post: Starbucks Embarks on National Diversity Initiative In Ferguson. Retrieved March 30, 2016, from http://www.huffingtonpost.com/entry/starbucks-ferguson-diversity-program_us_564f6911e4b0879a5b0ae129