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How Video marketing helps forE-commerce?
Ecommerce industry is flourishing day by day with the
increase of online shoppers globally. Many retailers have
brought their retail business online knowing its growth.
Video marketing has become more important for
ecommerce business nowadays. According to ReelSEO
study, 96% of the consumers said they found videos helpful
for making an online purchasing decision.
As the shoppers can't see directly and hold the products in
their hands, video of the product gives them a real feel and
enable them to make their purchase decision accordingly.
In this busy world, people are interested to watch video
about a product rather than reading content about the
same as it saves their time in accordance to the purchase.
Benefits of video marketing are that it enhances product
display, reduces the returning of products, increases
customer engagement, improves conversion rate, enables
to reach target audience, creates a positive impression and
gains the trust of customers. Product in action, product
demos, tutorials, explainer videos, corporate videos, videos
about how to create an online store, video blogs and
testimonial videos are best videos for ecommerce business.
Create explainer video pointing out the usage of a
particular product and the reasons for buying it as this will
enable the shopper to understand it easily and make their
buying decision. Shift your textual content to audio-video
content. Make short videos explaining about the product
(probably 30 seconds is more than enough) in order have a
long lasting effect in the mind of shoppers.
Include videos as a part of marketing strategy which is cost
effective method to boost traffic rate to your ecommerce
website. The products can be portrayed in a physical and
effective way via video marketing. As video reduces the
time and effort of people who purchase products online,
make use of video marketing to attract them and succeed
in your ecommerce venture.
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