How Video marketing helps forE-commerce?

Ecommerce industry is flourishing day by day with the

increase of online shoppers globally. Many retailers have

brought their retail business online knowing its growth.

Video marketing has become more important for

ecommerce business nowadays. According to ReelSEO

study, 96% of the consumers said they found videos helpful

for making an online purchasing decision.

As the shoppers can't see directly and hold the products in

their hands, video of the product gives them a real feel and

enable them to make their purchase decision accordingly.

In this busy world, people are interested to watch video

about a product rather than reading content about the

same as it saves their time in accordance to the purchase.

Benefits of video marketing are that it enhances product

display, reduces the returning of products, increases

customer engagement, improves conversion rate, enables

to reach target audience, creates a positive impression and

gains the trust of customers. Product in action, product

demos, tutorials, explainer videos, corporate videos, videos

about how to create an online store, video blogs and

testimonial videos are best videos for ecommerce business.

Create explainer video pointing out the usage of a

particular product and the reasons for buying it as this will

enable the shopper to understand it easily and make their

buying decision. Shift your textual content to audio-video

content. Make short videos explaining about the product

(probably 30 seconds is more than enough) in order have a

long lasting effect in the mind of shoppers.

Include videos as a part of marketing strategy which is cost

effective method to boost traffic rate to your ecommerce

website. The products can be portrayed in a physical and

effective way via video marketing. As video reduces the

time and effort of people who purchase products online,

make use of video marketing to attract them and succeed

in your ecommerce venture.