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How to Promote YourHow to Promote Your Business Blog UsingBusiness Blog Using HubSpotp
Prashant KawInbound Marketing Manager
Ellie MirmanInbound Marketing ManagerInbound Marketing Manager
Twitter: @prashantkawInbound Marketing ManagerTwitter: @ellieeille
Promoting Your Business Blog
Build thought leadershipOptimize content for searchShare your remarkable contentShare your remarkable contentInteract with your communityCreate business opportunitiesQ&AQ&A
Who is HubSpot?
• Founded: 2006
T 120 (20 MIT)1,800+ Customers
• Team: 120 (20 MIT)
• A: $5m General Catalyst
• B: $12m Matrix Partners
• C: $16m Scale VenturesC: $16m Scale Ventures
• Outside Director:
G il G d CEOGail Goodman, CEO Constant Contact (CTCT)
Outbound Marketing
Outbound Marketing is Broken
800-555-1234AnnoyingSalespersonp
Marketing Has Changed
1950 - 2000 2000 - 2050
The Good News
Build Thought L d hiLeadership
Content > Coverage > Traffic/Leads
What to Publish
• Blogg• Podcast
Vid• Videos• Photoso os• Presentations• eBooks• News ReleasesNews Releases
Create Content for SEOSEO
Organic Search is Better
Pay Per Click – 25% of Clicks
Organic Results75% of Clicks
Source: Marketing Sherpa and Enquiro Research
Build a Long Lasting Asset
Flickr photo: Thomas Hawk
Pick Your Keyword Battles
Optimize Every Blog Post
Share Your C t tContent
Social Media = Cocktail Party
Flickr: TECHcocktail
Publish Content to Social Media
Publish Content to Social Media
Encourage Sharing of Content
Interact with C itCommunity
Host Conversations
Answer Questions
Comment On Blogs
Move Beyond Your Blog
Monitor & Engage in Conversations
Create Business O t itiOpportunities
Convert Conversations
Targeted calls to action at every step
Convert Conversations
Capture leads with l dilanding pages
Landing Page Tips:Li it d i tiLimited navigationClear & simplepForm above fold
How toM ItMeasure It
Reach: Social Media Network
Subscribers & Visitors
Engagement: Comments, Tweets
Authority: Links
Business Blog S ft Ch kli tSoftware Checklist
Business Blog Software Checklist
Blog Functionality:U b i URL t bd i• Uses your business URL, not a subdomainof someone else's URL
• Allows subscriptions by RSS and email• Automatically integrates with social mediay g• Automatically sends new blog posts to
your subscribers by emailyour subscribers by email• Optimizes each article for SEO
HubSpot does it all
Business Blog Software Checklist
Analytics functionality:R t il & RSS b ib• Reports email & RSS subscribers over time
• Tracks each article (links, comments, views)
• Measures visitors & leads from your blog• Tracks keyword rank in search enginesTracks keyword rank in search engines • Tracks you against your competition
HubSpot does it all
Business Blog Software Checklist
Support and expertise:S t l th t t h i l /• Support people that answer technical / support questions
• People, articles and videos that provide marketing expertise on how to succeed with your blog
HubSpot does it all
Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads g p
www.HubSpot.com/ROI
Proven ROI of Inbound Marketing
www.HubSpot.com/ROI
HubSpot Puts the Pieces Together
www HubSpot com/Free Trialwww.HubSpot.com/Free-Trial
Thank You!
www HubSpot com/Free Trialwww.HubSpot.com/Free-Trial
Prashant KawInbound Marketing Manager
Ellie MirmanInbound Marketing ManagerInbound Marketing Manager
Twitter: @prashantkawInbound Marketing ManagerTwitter: @ellieeille
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