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How to Use the HubSpotCOS Blog to Create Quality Content
Rachel Sprung
Product Marketing Associate, HubSpot
I learned how to use Excel from my dad’s football pool when I was 10.
@RSprung
RACHELSPRUNG
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Google's mission is to organize the
world's information and make it universally
accessible and useful.
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It’s Google’s rules.It’s Google’s world. We just live in it.
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AND THAT’S WHERE BLOGGING COMES IN
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1 Before You Begin Your Blog Post
2 Components of a Strong Blog Post
3 Optimizing Your Blog Post
4 Demo
5 Q&A
AGENDA
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1 BEFORE YOU BEGIN YOUR BLOG POST
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HubSpot customers who write 3-4 blog posts per month vs. 2 blog posts per month get
20 more monthly lead submissions,
800 more monthly site visits,
60 more Twitter followers, and
50 more Facebook like’s.
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PLANNING
How many blog posts can you commit to?
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TARGET AUDIENCE
What does your audience want to learn?
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KEYWORDS
What keywords do you want to optimize for?
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KEY POINTS
What are you trying to get across in your blog post?
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2 COMPONENTS OF A STRONG BLOG POST
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Introduction
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Structure Your Post
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• Use Blog Blueprints
• Add visual elements to your post
Format Your Post
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Include a Call-to-Action
Primary CTA
Secondary CTA
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3 OPTIMIZING YOUR BLOG POST
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Don’t worry about the length
Don’t over-use keywords
Link to other helpful materials
Use keywords in the page title, headings, URL, alt text, and meta description
Optimize for On-Page SEO
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• Title Optimizations
• Body Optimizations
• Image Optimizations
• Meta Optimizations
Use the SEO Panel
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74%of users say they’re more likely to return to a site in the future if it’s mobile-friendly.Google
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• Check out your responsive design
• You can also optimize for your tablets
Optimize for Mobile
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• Publish content via social media
• Use analytics to understand what
content converts
• Use blog subscription emails to let your
audience know when there’s new
content available
Integrate with the Rest of Your Marketing
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4 DEMO
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QUESTIONS ?